New here? Read this 👇

We're a Strategic Digital Product Studio with a startup mentality and a knack for creating top-notch user experiences.

We help companies and fast-moving startups build the right kind of product through innovation and better UX design. Because we’re focused on outcomes, not outputs, we can deliver meaningful experiences people actually care about 🚀

Struggling with your current digital product or app idea? 💡

Who we help:

1. Newly founded startups with a digital product or idea
2. SaaS companies or scale-ups with an existing product
3. SME or corporate with a product or new service

We’re really good at:

👉  Helping develop and validate early startup ideas
👉  Design/build your MVP and get it to market, fast!
👉  On-going UX that converts more users into customers

Together we can:

✅  Help validate your idea and find product-market fit
✅  Design, build and help grow your product
✅  Find out who your real customers/users are
✅  Help you prioritise and validate features
✅  Boost revenue and reduce churn
✅  Improve activations, engagement and retention rates

Recent outcomes we’ve helped our partners with:

🌱  Helped numerous successful startups grow
💰  Partners secured $7+ million in seed, angel and VC
😷  Helped an eHealth app increase retention and revenue
💊  Medical digital product acquired by Co-op Health
📊  Fintech investment app used by tens of thousands users

Accolades & noteworthy mentions:

🔥  Award-winning Digital Product Consultancy
🍏  Apps mentioned by the App Store and Google Play Store
🎓  NN/g UX Certified (UXC)
👨🏻‍💻  Specialists in UI/UX Design
🗣  Speaker at UX Cambridge ‘UX Within Design Agencies’
🏃‍♂️  Design Sprint Facilitators

Want to know how we do all of this?

Drop me a DM on LinkedIn or jump on a call and find out:
https://intrface.co.uk/pre-discovery-call

Aaron Humphreys

I'm 40. Married. 2 kids. And 20+ years into design.

Last year, my business turned over 6 figures.

Yet my biggest achievement isn't the revenue at all.

It's surviving the most challenging 6 years of my life.

Here's what nearly broke me:

– Covid stopped our agency launch
– Struggled transitioning from freelance
– Had to take a contract to survive
– Almost gave up!
– Doom and gloom of a recession
– Hired the wrong people as we grew
– Lost core clients last year

The reality?

I'm still here.

Showing up every day.

Don't believe the hype you see online.

It's all perception, smoke, and mirrors.

They're showing their best side - the side they want you to see!

Being real means sharing the struggles, not hiding them.

What's the hardest challenge you've faced building your business?

Share it, I want to hear from you 👇

#startups #founder #saas #entrepreneurship

Follow me for more UX tips and insights 💡

Design partner for founders – Building growth-driven apps with AI and stellar UX ⚡️

This startup hit $100M ARR in just 8 months.

With 2.3 million users!

Let that sink in for a second.

❌ No lengthy onboarding
❌ No delayed time-to-value
❌ No complicated positioning

Just a promise, and the tech to back it up.

Lovable's product is bridging the gap between idea and launch.

Users go from concept to prototype in minutes.

No complexity. No learning curve. Just seamless workflows that turn ideas into reality without technical debt.

It's not magic. It's just optimised UX 💪

Same market. Same problems. Different playbook.

You're spending months on development for features that Lovable users ship in hours.

That's not luck. That's UX working exactly as intended.

Who's using Lovable... or something else?

Follow me for more UX tips and insights 💡

9 of startup's biggest killers 🦈

I've watched countless startups fail over 20+ years 😬

Quicker than you can say 'Baby Shark, do do do do do doooo!'

The pattern is always the same.

Brilliant founders with incredible ideas make preventable mistakes that kill their companies.

And they keep happening!

Avoid these 9 things, and you'll have a fighting chance of surviving the waters:

#1 Building products nobody wants or needs
#2 Perfectionism paralysis kills ideas
#3 Building in isolation is a dangerous game
#4 Burning through cash too quickly
#5 DIY everything instead of delegating
#6 Skipping the formalities for cost
#7 Wrong product pricing strategy
#8 Premature hiring is a startup killer
#9 Building products for everyone = no one

"So, Aaron, what's your top advice?" I hear you say!

Glad you asked, but you might not like it.

4 simple things:

1️⃣ Validate your idea BEFORE building anything!*
2️⃣ Ship early and iterate based on feedback
3️⃣ Know when to invest in the right expertise
4️⃣ Focus on a specific audience that truly needs you

*Stop building crap nobody wants guys!

I've seen these mistakes destroy companies with massive potential.

The good news? They're all preventable.

Tag someone who needs to see these today! 👇

Follow me for more UX tips and insights 💡

#1 Building products nobody wants or needs

#3 Building in isolation is a dangerous game

#9 Building products for everyone = no one

Ever wondered what happens to discarded visual identity concepts?

Absolutely nothing, but they look great.

If your brand is a bit 💩, reach out, we'll make your competitors jealous, and your customers want to sign up.

#branding #design #visualidentity #brand

I spoke to a prospect last year who couldn't afford our services.

So I did the unthinkable. I gave away a ton of value.

And? They increased their retention by 15% 🎯

After a few UX conversations, here's what they did:

👉 Introduced a thoughtful cancellation flow
👉 Simplified the dashboard by removing noise
👉 Added guided onboarding to get users to value faster

No new features. No discounts. No marketing spend.

Just better UX.

This is why churn is rarely a pricing problem.
It's usually a first-use experience problem.

Huge credit to Victor Prokopas​ and his team for executing and measuring properly 👏

Proof that small UX changes compound fast.

So, if you're battling churn in your SaaS, start here:

✨ Reduce UI clutter and noise
✨ Refine your user onboarding flow
✨ Remove crappy and unused features
✨ Add & remove friction (in the right places)

Sometimes the best results come from applying minor tweaks.

Who else has seen small UX changes make a massive impact?

Losing customers? I'm helping 3x founders improve retention next week.

Drop me a DM to see if I can help.

Follow me for more UX tips and insights 💡

#saas #uxdesign #churn #retention

Pavle Lucic

Senior UI/UX Designer @ Toptal | Prototyping, Branding, UI Development

I am a Senior UI/UX Designer at Toptal, a network of the world's top 3% of software engineering, design, and finance talent. With over 10 years of experience in the design industry, I have a proven track record of creating visually engaging and user-friendly interfaces for in-car navigation systems, SaaS apps, and marketing websites.

My background in business and economics gives me a unique perspective on how to design UX and UI that are not only aesthetically pleasing, but also functional, efficient, and user-friendly. I am passionate about solving complex problems, collaborating with diverse teams, and learning new skills. I am also Adwords Search Certified, which demonstrates my ability to optimize the online presence and performance of my clients. My goal is to help tech companies increase their revenue by improving the user experience of their products.

Senior UI/UX Desiger

This is how I work now:

1. Think
2. Write
3. Plan
4. Ask
5. Wait
6. Then design

It’s slower. But it works.

Because UX isn’t just what you make.
It’s what you understand first.

(Repost ♻️)

P.S. What is your process?

Senior UI/UX Product Designer | UX Strategy | Figma

No alternative text description for this image

This might be a controversial post but it's true.

I don't have a formal design degree.

I'm pretty sure a lot of self-taught designers experience this too.

Examples:

Every time I share my work online, someone asks "where did you study?"
I can feel the judgment coming.

Every time I'm in a room with "formally trained" designers.
I hear the whispers: "They probably just watch YouTube tutorials."

Every portfolio review, every job interview, someone implies "you're not a real designer without the credentials."

But then...They see just ONE of my projects and:

That skepticism closes immediately
I get genuine compliments in my DMs
I get referrals + new client inquiries

So...

Why do we judge credentials before we judge the work?
Especially with creative fields? 😊

Fear that talent and hustle might matter more than a piece of paper. 
Which, honestly, they often do.

To my fellow self-taught designers who've "made it work" I love you. 

Keep building. Keep proving that skills speak louder than diplomas.

Keep letting your work change people's minds. It's worth it.

Pavle ❤️

Most designers aren't designers.

(they're technicians who happen to use design tools)

Yesterday I lost 2 hours on a shelf.

Just me obsessing over form and function.
And here's the thing...

That "is" design.

Not the logo you send on Friday.
Not the mockup in your portfolio.
Not the deliverable in your inbox.

Design is how you "think."

- How you can't ignore a bad detail.
- How you see a room and want to fix it.
- How you solve problems no one asked you to solve.

Just think about this:

1. The Bauhaus school understood this.
↳ They didn't teach "tools." They taught living.

2. Japanese carpenters understood this.
↳ No nails. No shortcuts. Every cut is intentional.

Design is form.
Design is function.
Design is creation.

It doesn't "clock in and out."

If you only design when you open your laptop...
And stop when you close it...

You're not a designer.
You're a technician who uses design tools.

Nothing wrong with that.

Just don't confuse the two.

P.S. Agree or disagree? 👇

Loading states matter.

Blank screen = user thinks it's broken.

Progress bar = user knows how long.
Spinner = user knows something's happening.
Skeleton screen = user sees structure forming.
Instant feedback = user doesn't notice the wait.
Steps = user knows where they are ("Step 2 of 4").
Active waiting = user is entertained while waiting (tips, facts).

Never leave users guessing.

Show them the system is working.
Even if it takes time, show progress.

(Repost further ♻️)

17 genuine tips for using illustrations to improve UX

(I wish someone told me number 8 sooner)

1. Empty states feel less scary
2. Error messages feel friendlier
3. Users remember visuals 6x better
4. Onboarding completes 40% more
5. They reduce mental effort instantly
6. They help users know where they are
7. You will add illustrations way too soon
8. They reduce support tickets by 30-40%
9. Permission requests make more sense
10. Complex steps feel simpler with visuals
11. They answer questions before users ask
12. Visual metaphors beat long explanations
13. Users understand faster than reading text
14. They build trust during frustrating moments
15. Empty spaces feel intentional instead of broken
16. They guide without overwhelming with instructions
17. Strategic placement turns confusion into confidence

Repost this free value for others ♻️ Thank you!

P.S. Hey, which one (1-17) do you like most?

If there's one thing I'd eliminate in UX design...

It's birthday pickers like this. You know the ones:

1. Scroll wheels flicking through 40+ years to find 1986
2. Calendar grids tapping "previous month" 480 times
3. Three separate dropdowns, praying the order is right

There's a much better way.

It's called "TIF = Text Input First". 
Rooted in real behavior.
Backed by research. 

TIF is simple:

1. Let users type their birthday
2. Auto-format date as they go
3. Offer a picker as backup only

Why it works:

People know their birthday by heart.
Typing takes 2 seconds.

Scrolling through a picker takes 15+ seconds of frustration.

Hope this helps! (Repost if so ♻️)

P.S. Anything worse than a scroll-wheel date picker?

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I was in a meeting last week.

One designer talked for 60 of them.

References to everything. 
"What if we..." on repeat.

Opinions on everything.

Loud. 
Confident. 
Influential.

Everyone nodded along.

Then someone asked:
"So who's going to build this?"

Silence.

The loud one? 
"I'm more of a strategy person."

The quiet one in the corner?

She opened Figma.
Had 3 options ready.
Built while they debated.

That's when I realized:

The best designer in the room?
Often the one who says the least.

Repost this ♻️ if you've seen this happen too.

Good UX is boring.

Users complete tasks without thinking.

They don't notice the design. They just finish.

Bad UX is memorable.
Users remember frustration. Confusion. Friction.

Stop trying to impress users.

The best interfaces are simple.

P.S. When was the last time you noticed good UX?

A client came to me with a "broken" product. 

Here's what happened:

They spent 8 months building an app.

It worked perfectly. But nobody used it.

Refund requests? Daily. 
App store reviews? 2.1 stars.
Support tickets? 200+ per week. 

They thought the product was broken.

It wasn't.
The design was.

I changed 5 things:

1. Moved the main CTA
2. Simplified the onboarding
3. Fixed the mobile navigation
4. Added visual feedback on buttons
5. Reduced the menu from 15 items to 4

4 weeks later?

Retention doubled.
Reviews jumped to 4.4 stars. 
Support tickets dropped 73%. 

Same code. Same product. Same features. 

I didn't "make it pretty."
I made it usable.

That's what designers actually do.

Repost ♻️ if this changed how you see design.

P.S. Have you ever blamed your product when design was the problem? 😊

My first client ever:

"Make the logo bigger."

Quoted Steve Jobs.
I argued for 20 minutes. 
Sent 5 articles about white space. 

They made it bigger themselves in PowerPoint.

My latest client:
"Make the logo bigger."

I said: "Let's test it. I'll send you 2 versions. You pick."
They picked the smaller one.

What changed?

I stopped convincing. 
I started collaborating.

People don't resist ideas. They resist being told what to do.

Give them ownership. 
Watch them choose wisely.

♻️ Repost if you wish you knew this earlier.

Entry-level means no experience.

It's for juniors to begin their careers, learn, and grow.

Yet job posts say:

"Entry-level position"
"Requirements: 3-5 years experience"

That's not entry-level. That's mid-level.

Stop lying in job descriptions.
You're not finding candidates because you're asking for the impossible.

Entry-level = zero experience required.

If you need experience, it's not entry-level.

(Repost for job seekers ♻️)

P.S. Have you seen this contradiction in job posts?

Mini-masterclass on receiving design feedback:

(save this for your next critique)

Well-delivered feedback = great insight
Well-received feedback = great growth

That being said... Let's dive into 5 levels of receiving feedback:

Level 1: Defensive 
↳ "But here's why I did it this way..." 
↳ You're protecting ego, not improving work

Level 2: Silent 
↳ You nod. You take notes. You change nothing. 
↳ Feedback theater. Everyone sees through it.

Level 3: Selective 
↳ You only hear what confirms your choices 
↳ Cherry-picking isn't growth

Level 4: Receptive 
↳ You listen. You ask questions. You implement. 
↳ This is where most good designers live.

Level 5: Hungry 
↳ You seek feedback before anyone offers it 
↳ "What's not working? Where did you struggle?" 
↳ This is where great designers live.

Getting feedback is a skill. Just like giving it.

And most of us never practiced receiving.
We just practiced defending.

Time to switch.

Repost this ♻️ for your design team.

P.S. What level are you at right now (1-5)? No judgment 👇

Old design workflow:

1. Sketch idea
2. Open Figma
3. Design for hours
4. Export and code
5. Test and iterate

New workflow with Claude:

1. Describe idea to Claude
2. Claude codes it fast
3. See design instantly
4. Iterate with prompts
5. Ship faster

I made glass icon effects this way.

No design tools. 
Just conversation.

The bottleneck shifted from execution to clarity of thought.

Can you describe what you want clearly?

That's the new design skill.

(Repost this shift ♻️)

P.S. How has your workflow changed with AI?

I just found out the best color generator for designers.

uicolors. app/generate

Save it for later or repost ♻️

Three reasons Inter dominates:

It's variable

One font file. 
It's optimized.
Multiple widths. 
Multiple weights. 
Smaller load times.

Letter spacing, x-height, character distinction all tuned for screens.

It's free
No legal.
No licensing. 
No procurement. 
Just download and use.

Hard to compete with that combination.

P.S. What font makes your product memorable?

Feedback feels personal.

It's not.

They're critiquing your design. Not you.

Hard to separate:

"This button is unclear" = design feedback
"You made this unclear" = feels like attack
Same words. Different interpretation.

Train yourself to hear:

"The layout is confusing" not "You're confused"
"This needs work" not "You're not good enough"
"Try another approach" not "You failed"

Your design is separate from your worth.

(Repost if this resonates ♻️)

P.S. Does feedback feel personal to you?

Here's the biggest lesson my son taught me:

Yesterday, I cut my finger.

He saw blood. He didn't freeze. He didn't cry.

He ran to get a napkin. 
Wrapped it around my finger. 
Taped it with whatever he found.

Then he grabbed a pen.

And drew a little stick figure on the bandage.
A tiny man.

"That's you, daddy. So you're not alone."

I looked at this ridiculous napkin-bandage. 
Tape peeling off. 
Little man with "hair".

This is what support actually looks like.

Show up. With what you have. 
And make sure they know they're not alone.

That little stick figure?

Best medicine I ever got.

Repost this ♻️ to spread a good message today.

"Wait, you actually use AI for prototyping?"

I get this reaction a lot from other designers.

Yes, I use AI tools daily. 

When did it become normal for designers to hide that they use AI? 
Like it's some dirty secret that makes your work "less valid"?

And...

↳ I prototype 10x faster than I did 2 years ago. 
Yes, full flows in minutes. 
Yes, clients can't tell the difference. 

↳ I refine everything myself. 
I bring the soul. 
AI gives me the skeleton. 
Never shipping raw AI output. 

So to answer this once and for all:

"Is it cheating?"
"Is AI doing your job for you?"
"Is your work even original anymore?"

No. It's leverage.

Try it. 
You'll see.

It's not that scary. 

(Repost if it hits home ♻️)

P.S. What's YOUR resistance to AI prototyping?

taplio

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Aaron Humphreys

Pavle Lucic

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taplio

The Battle

Aaron Humphreys

Pavle Lucic

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aaron Humphreys's LinkedIn Performance

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