New here? Read this 👇

We're a Strategic Digital Product Studio with a startup mentality and a knack for creating top-notch user experiences.

We help companies and fast-moving startups build the right kind of product through innovation and better UX design. Because we’re focused on outcomes, not outputs, we can deliver meaningful experiences people actually care about 🚀

Struggling with your current digital product or app idea? 💡

Who we help:

1. Newly founded startups with a digital product or idea
2. SaaS companies or scale-ups with an existing product
3. SME or corporate with a product or new service

We’re really good at:

👉  Helping develop and validate early startup ideas
👉  Design/build your MVP and get it to market, fast!
👉  On-going UX that converts more users into customers

Together we can:

✅  Help validate your idea and find product-market fit
✅  Design, build and help grow your product
✅  Find out who your real customers/users are
✅  Help you prioritise and validate features
✅  Boost revenue and reduce churn
✅  Improve activations, engagement and retention rates

Recent outcomes we’ve helped our partners with:

🌱  Helped numerous successful startups grow
💰  Partners secured $7+ million in seed, angel and VC
😷  Helped an eHealth app increase retention and revenue
💊  Medical digital product acquired by Co-op Health
📊  Fintech investment app used by tens of thousands users

Accolades & noteworthy mentions:

🔥  Award-winning Digital Product Consultancy
🍏  Apps mentioned by the App Store and Google Play Store
🎓  NN/g UX Certified (UXC)
👨🏻‍💻  Specialists in UI/UX Design
🗣  Speaker at UX Cambridge ‘UX Within Design Agencies’
🏃‍♂️  Design Sprint Facilitators

Want to know how we do all of this?

Drop me a DM on LinkedIn or jump on a call and find out:
https://intrface.co.uk/pre-discovery-call

Aaron Humphreys

New work alert! ✨

This one was for Verifast in the US 🤌

Streamlining rental applications through trusted verification technology 🏠

We designed Veripass to address a critical market challenge: rental applicants who face repetitive, costly verification processes for each property application, resulting in wasted time and missed opportunities.

The Outputs:

✅ Market Analysis
✅ Competitive Audit
✅ User Flows
✅ Lo-fi Wireframes
✅ Visual Identity Design
✅ Hi-fidelity Prototype

The Outcome:

A powerful verification ecosystem that transforms the rental application experience, enabling faster property securing for applicants while providing landlords with reliable, pre-verified tenant profiles.

Follow me for more UX tips and insights 💡

#mvp #design #ux #ui

Helping SaaS and startups design & build digital products built for growth using UX + AI ⚡️

LinkedIn recently invited me to their London office.

Here's what I learnt in one day 👇

Nothing.

Because it didn't happen!

Everyone is showing their highlight reel – it's becoming a place of utter BS.

Be honest about the hard bits.

I want to read about the real struggles of business and what you learnt.

Not:

'Download this Notion lead magnet'
'I built a SaaS in two hours, now it's $25k MRR'
'Look how many booked calls I have, want this too?'

Honestly, LinkedIn, you are tiring! 😔

I can't be the only one who feels like this?!

#authenticity #agencylife #saas #honesty

Love this one from the team 👌 ✨

We redesigned and built the app to make building access, permissions, and day-to-day interactions feel simple, secure, and obvious.

Clearer states. Better hierarchy. Less confusion around who can access what — and when.

– Tenant portal
– Access door control
– Payments system
– React Native build
– Bespoke illustrations
– Custom Lottie animations

Got a mobile app project in mind? Get in touch.

#fintech #saas #uxdesign #ui

Way of Life - access control app UI components

Way of Life - access control app onboarding screens

I knew two co-founders who used their life's savings.

They later raised $15M+.

3 years later, they were listed on the London Stock Exchange.

Then sold their clients to AJ Bell and exited.

They risked it all.

Today, I'm seeing loads of people build SaaS platforms and mobile apps at lightning speed.

But here's what's blindsiding them (they just don't know it yet!).

Because it's fast and affordable, there's ZERO commitment to the idea.

Doesn't work? Start again.
Clunky UX? Keep prompting AI.
Terrible UI? Copy and paste references.
No one wants it? Move on, build something else.

I'm seeing the same patterns.

The problem isn't the tools.

👉 The problem is your approach.

You're building 'things' instead of solutions that solve BIG problems.

Problems people will actually pay you for.

You're skipping validation in favour of prompting.

And you're wasting your time and money going round in circles.

Speed feels productive.

But without proper validation, you're just creating noise.

Focus on solving real problems first.

Then build.

Who's guilty of this?

Tell me I'm wrong 😜

FYI, we offer Rapid Validation for startup ideas – A 2-week sprint to help you gain clarity, build confidence and get conviction in your idea, before building.

Interested in finding out how? Drop me a DM.

#ai #saas #startups #productdesign

Follow me for more UX tips and insights 💡

I made A LOT of mistakes during my early career as a designer.

The worst mistake?

Using fake tan!

Jk, that's just my natural Mediterranean glow 😂

Joke aside. It's not understanding business.

And where design impacts the most.

I thought great design alone would win.

It doesn't.

- Beautiful UI means nothing if it doesn't drive revenue
- Stakeholders care about ROI, not your Dribbble shots
- Design without strategy is just decoration

The turning point?

When I started asking business questions:

– What's the cost of this problem?
– How does this impact conversion?
– Will this move the needle on retention?

That's when I had my own 'aha' moment.

Suddenly, everything clicked.

Now I approach every project differently:

– Speak the language of metrics
– Understand the business model first
– Align design decisions with revenue goals

You're not hired to make things pretty.

You're hired to solve business problems through design.

Who else learned this the hard way?

Follow me for more UX tips and insights 💡

Building a SaaS today is piss easy 💀

The real challenge is what else no one tells you.

What you build, how you build it, who and why.

That's what separates the wheat from the chaff, my people.

And that's what separates 'Meh!' from 'Aha!'.

If I were launching a product today, I'd only focus on these three things 👇

1️⃣ Talking to users, understanding their pains
Not just surveys or analytics. Real conversations. Get on calls, watch them use your product, and understand what keeps them up at night.

2️⃣ Refining the product's UX
Understanding your users' pains is half the story. It's how you go about delivering the solution, and almost no one gets this right without user research and testing (true story).

3️⃣ Defining my GTM strategy
Who are you selling to? Where do they hang out? What's your message? Without clarity here, you're just shouting into the void.

💡 Deeply understanding your market and delivering an experience people actually want to pay for gets you to £1M+ ARR.

What would you focus on if you were starting fresh today?

Lemme below 👇

#saas #startups #founders #product

Follow me for more UX tips and insights 💡

Most founders get stuck building what they think their users want.

I call it the founder-ego trap.

Here's what happens:

You've got this brilliant vision in your head.

But you're building for yourself, not your actual users.

The warning signs of founder bias are obvious:

👉 You ignore contradictory feedback
👉 You prioritise your favourite features
👉 You build based on gut feeling
👉 You assume you know best
👉 You skip user research

I hate to say it, but your assumptions are probably wrong.

I've designed and built over 200+ apps in 20 years, and 9/10 of them fail.

Not because of the execution of the idea.

But because you've skipped validation.

What successful founders do instead:

✅ Put ego aside
✅ Test assumptions early
✅ Talk to customers constantly
✅ Validate before building anything
✅ Embrace uncomfortable feedback

I've seen too many brilliant founders waste months building products their users don't actually need.

Get out of your own head and into your users' world.

Stop building what YOU want.
Start building what THEY need.

Who's seen the founder-ego trap happen? 🙋🏻‍♂️

Follow me for more UX tips and insights 💡

#startup #ux #productdesign #founders

Ferenc Fekete

Helping non-tech Founders transform Ideas into SaaS products @ VeryCreatives | Product Agency, SaaS & MVP Development | Startups

I've watched many startup founders fail at the same exact point: turning their validated idea into actual software.

They waste months (or even years):
→ Trying to hire the right developers
→ Burning cash on poor planning and execution
→ Second-guessing every technical decision along the way

Meanwhile, competitors move faster, investors demand traction, and the pressure to deliver keeps building more and more.

After watching this pattern destroy countless promising startups, we built VeryCreatives to fix it.

But here's what makes us different:

We don't just build your MVP and disappear. We're product people who think like founders, not just developers who code to spec.

👉 𝗩𝗮𝗹𝗶𝗱𝗮𝘁𝗶𝗼𝗻-𝗳𝗶𝗿𝘀𝘁 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵: We start by pressure-testing your assumptions before writing a single line of code. If the market doesn't want it, we'll tell you straight.

👉 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗺𝗶𝗻𝗱𝘀𝗲𝘁 𝗳𝗿𝗼𝗺 𝗱𝗮𝘆 𝗼𝗻𝗲: We build like it's our own startup, obsessing over user experience, scalability, and investor readiness from the first sprint.

👉 𝗙𝗿𝗼𝗺 𝗶𝗱𝗲𝗮 𝘁𝗼 𝗲𝘅𝗶𝘁 𝗮𝗻𝗱 𝗯𝗲𝘆𝗼𝗻𝗱: Whether you're at napkin sketch or Series B, we've been there. We've helped founders go from zero to acquisition, and we stick around for the entire journey.

For the past 14 years, we've built products for venture-backed startups, fast-growing scale-ups, and globally recognized brands like Red Bull, Nestlé, and Philips.

The startups we work with have:
✅ Launched investor-ready MVPs in under 90 days
✅ Secured funding from top-tier investors and VCs
✅ Scaled from first users to thousands of paying customers
✅ Successfully exited to strategic acquirers

Got a SaaS idea that's been sitting in your head for months? 
Let's map out your 90-day path to launch → https://verycreatives.com/book-a-call

Co-Founder

At VeryCreatives, we are a team of expert developers who create powerful SaaS apps that solve problems and drive growth for founders with initial funding. We believe in empowering our clients with innovative software that helps them achieve their goals and stand out in their industry.

Our audience consists of driven and ambitious founders who have just received initial funding for their startup. They are looking for a software development partner who understands their vision, can help bring their ideas to life, and deliver results that will help them achieve their business goals.

Founders with initial funding have a pressing need to build their product quickly and efficiently to maximize their chances of success. At VeryCreatives, we understand this need and are dedicated to creating high-quality SaaS apps that not only meet their requirements but also exceed their expectations. We are committed to delivering value and results that help our clients succeed.

VeryCreatives stands out in the market for our ability to deliver high-quality, innovative solutions that meet the needs of our clients. Our unique approach to software development, coupled with our expertise and commitment to excellence, is what drives us to provide outstanding results to our clients.

Industries our clients operate in, using the SaaS products we've built: 
- Digital marketing, Event marketing & Influencer marketing SaaS
- Foodtech & Delivery 
- Fintech, Banking & Investments
- 2-sided marketplace platforms
- Agriculture & Livestock management
- Packaging compliance & Waste

Markets we cover: UAE, EU, UK, US.

The UK is shipping world-class SaaS 🇬🇧

Here's 20 UK startups and the core feature that makes each one worth watching:

Attio (Nicolas Sharp) → AI-native CRM that auto-enriches contacts in real time. ARR quadrupling YoY.

Synthesia (Victor Riparbelli) → Text-to-video with 230+ AI avatars in 140+ languages. $180M Series D.

PolyAI (Nikola Mrkšić) → Voice AI that handles live customer calls in 45 languages. Backed by Nvidia.

Xelix (Paul Roiter) → AI agents for Accounts Payable. Processes 115M+ invoices per year.

Granola (Christopher Pedregal) → AI meeting notepad. Auto-generates structured notes and action items from calls.

Vertice (Eldar Tuvey) → SaaS spend platform that auto-negotiates your renewals. 437% growth rate.

Signal AI (David Benigson) → Real-time monitoring across millions of sources for reputation and regulatory risk.

Plain (Simon Rohrbach) → API-first support where AI agents resolve tickets autonomously. Used by Vercel and Cursor.

Griffin (David Jarvis) → UK's first full-stack Banking-as-a-Service with a full banking license.

Primer (@Paul Anthony) → Single API connecting 100+ payment processors with no-code routing.

hyperexponential (​Amrit Santhirasenan) → No-code pricing models for commercial insurers. Backed by a16z.

Raycast (Thomas Paul Mann) → Keyboard-first productivity launcher. 800+ app integrations with built-in AI.

StackOne (Romain Sestier) → One API to connect 200+ enterprise SaaS integrations. Built for AI agents.

Lindus Health (Meri Beckwith) → Runs full clinical trials 3x faster than traditional CROs.

Metaview (Siadhal Magos) → Auto-generates structured interview notes from live conversations. Used by Sony and Brex.

Sylvera (Allister Furey) → Satellite imagery and ML to rate the actual quality of carbon credits.

Robin AI (Richard Robinson) → LLM trained on 2M+ contracts. Reviews and negotiates legal docs for UBS and Pfizer.

BVNK (Jesse Hemson-Struthers) → Stablecoin payment infrastructure for cross-border business transactions.

Shop Circle (Luca Cartechini) → AI-powered suite for Shopify merchants. Inventory, SEO, analytics in one dashboard.

Tessl (Guy Podjarny) → Forces AI coding agents to write specs before generating code. Prevents hallucinations.

Every one of these started with a sharp product decision: solve one problem exceptionally well, then expand.

What UK startup has caught your eye recently?

Launch products customers love, then exit | 5x exits, $100M ARR created for founders

I’ve developed products for 5x exits

Shock: Don't hire a developer in 2026

Every week, a non-technical founder asks me: "Where do I find good developers?"

My answer: "Why do you need one?"

Usually they don't. Not yet.

Before you hire a developer, you need:

1. Validated problem

→ Real people willing to pay. Not just "interested."


2. Clear scope

→ What are you building? What are you NOT building?


3. User journey mapped

→ Every screen. Every interaction. Every edge case.


4. Prioritized features

→ What's V1 vs V2 vs never?

Without these, you'll waste $15-20k per month while you "figure it out."

If you DO need a developer:

Red flags:

→ Promises fast/cheap (you'll pay later)
→ Doesn't ask about your business model
→ Jumps straight to coding
→ Can't explain trade-offs in plain English

Green flags:

→ Asks more questions than you expect
→ Pushes back on features
→ Talks about users, not just tech
→ Shows similar work (not just "we can do that")

The best developers will tell you what NOT to build.

"The project will cost $50k." - Developer
 
3 months later: $120k. Sh*t. What happened?

Every non-technical founder has heard this: "It will take longer than expected."

But you can prevent it (with some high-school math)

Here's how to build an accurate cost forecast:

Step 1: Break it down absurdly small

Not "user authentication: $5k"

But:

→ Login page design: $500
→ Login backend: $1k
→ Password reset flow: $1.5k
→ OAuth integration: $2k
→ Security testing: $500


Step 2: Add complexity multipliers

→ Simple feature: 1x
→ Medium complexity: 1.5x
→ Complex/uncertain: 2x
→ Integration with third parties: 2.5x


Step 3: Add the "unknown unknowns" buffer

→ New team: +30%
→ Existing team, new domain: +20%
→ Experienced team, known domain: +10%


Step 4: Phase the budget

→ Phase 1: Core features (40% of budget)
→ Phase 2: Secondary features (30% of budget)
→ Phase 3: Polish and optimization (20% of budget)
→ Buffer: (10% of budget)


Step 5: Define cut points

If Phase 1 goes over, what do you cut from Phase 2?

Decide BEFORE you're in crisis mode.


The rule:

If you haven't scoped it in detail, you haven't scoped it.

And if you haven't scoped it, any number is a guess.

So…

Maybe pause that developer project.

I've been part of 5 SaaS acquisitions.

Here's what buyers discuss privately:

When a company gets acquired, founders focus on revenue, growth metrics, and the pitch.

But after the presentation, when the acquirer's technical team goes back to their office, the conversation shifts completely.

I've seen this happen five times now. The questions they ask each other are almost always the same:

→ "Can we maintain this code without them?"

If the answer is no, the price drops or the deal dies. One of our clients got acquired by Adesso ($1.3B IT company) and one of the deciding factors was code quality. Their team reviewed the codebase and actually kept us as the development partner post-acquisition.


→ "How much technical debt are we inheriting?"

Every shortcut the original team took becomes a line item on a spreadsheet. They calculate what it costs to fix and deduct it from the offer. This can knock six figures off valuations.


→ "Can this handle 10x the current load right now?"

Not after a rebuild. Right now, as-is. If the answer requires re-architecting, that's another cost they subtract.


→ "Is the data clean enough to migrate?"

Messy data means months of integration work on their side. They price that in aggressively.


→ "What happens when the founders walk away?"

If all the product knowledge lives in two people's heads with nothing documented, the acquirer just bought a risk.


Most non-technical founders don't think about any of this until they're already in due diligence. By then the damage is done.

Build like someone's reviewing your codebase tomorrow. After 13 years, I've watched acquisition offers show up when founders least expect them.

What would you want to clean up in your tech stack before a buyer looked at it?

I run a 28-person agency. I used to feel guilty about an ‘empty calendar’ on a Monday. Now I try cancel all of my meetings:

And it’s helped us grow revenue 30%+.

Previously I was in every delivery meeting, every project review, every standup at VeryCreatives.

I thought I had to be in the room for things to run.

Now, our fantastic Head of Delivery meets with the PMs directly. 

And an ‘empty calendar’ means brain space to strategise on growth.

Here's what my Monday looks like now:

1. Strategy session with my co-founder Mate
→ Previous week, pipeline, finances, what's planned
→ Keeps us both aligned so neither of us needs to check in again all week

2. Sales sync
→ New leads, who handles what, timing

3. Afternoon: wide open
→ This is the whole point
→ We use that time to plan new internal tools, shape future services, figure out where we're going next

By lunchtime, the operational part of my day is done.

Everything after that is thinking time.

What's one meeting you could delete from your Monday to create space?

My 6-year old son tells $100M private equity firms if product ideas are ‘good’ (I’m serious).

If you can't explain your product to a 6-year old, I’ve got $100,000 on the fact that no one else will get it either.

I sit through dozens of product pitches every year.

The pattern is always the same:

Founder: "So basically, we're building a platform that leverages AI to optimize cross-functional workflows while integrating with existing enterprise systems to enable seamless collaboration and data-driven decision making."

Me: "What does it actually do?"

Founder: "...It helps teams share files."

The 6-year old test:

Can someone who has never heard of your product understand:

1. WHO it's for
2. WHAT problem it solves
3. WHY they should care

In 5 seconds?

If not, here's the formula that works:

"We help [specific person] [do specific thing] so they can [achieve specific outcome]."

Examples:

→ "We help freelancers send invoices so they get paid faster." 
→ "We help HR teams track applicants so they hire better candidates."

Trust me… my 6-year old is a great product idea validation filter.

Can you explain your product in one sentence?

Clay is one of the only companies I’ve seen do this 🔥

When you open the dashboard:

→ There's an AI chat text box.
→ It asks: "What do you want to build?"
→ You type your goal. It takes you to a chat screen. 
→ Then their AI (Sculptor) builds the workflow for you.

I think this solves three problems at once:


1. The blank canvas problem

Clay is powerful but notoriously hard to start with (lot’s of features).

Beginner users will open it, see an empty table, and don't know where to begin.

This prompt box removes that moment. 


2. Slow learning curve

A lot of tools teach you their features via an onboarding. 

But then over a few years they launch 10+ other features you have no clue how to use.

This Clay feature speeds up the learning curve:

→ You describe the outcome
→ The product figures out which features to use
→ You learn by watching it build


3. HUGE time and cost savings. 

For a lot of large products such as Clay, there are off shoots of service based agencies that build with the product for you.

Now you literally do not need to hire an agency.

The product builds what you need for you.

Making it more fun to use.

-

Have you seen other tools do this?

Why US innovation labs pay $500K for what Hungarian teams build for $100K (and get better results):

I just watched an enterprise innovation lab spend $500K on a product that never saw a single real user.

Then in same quarter, we shipped a similar concept for a German client. 

It took six weeks, it cost much less…. and in the end was live and taking payments vs the US one (zero payments).

The problem is US labs have been trained to solve every problem with a 20-person team.

Think about what happens when you have a massive budget:

→ You hire a product manager.
→ You hire three designers.
→ You hire a scrum master.
→ You hire eight developers.
→ You hire two QA engineers
→ And a DevOps team.

Everyone needs to justify their role. So they build. And build. And build.

👉 The PM adds features to show progress
👉 Designers polish screens nobody asked for
👉 Developers architect for scale you don't have
👉 QA tests edge cases that won't exist for years

Six months later, you have a beautiful product that solves nothing particularly well.

OR-

With that same $500k budget, you could run 10 separate validation sprints at $50k each. Even if 8 fail completely, you still walk away with 2 validated concepts to scale.

Compare that to putting the budget on one product that takes six months to discover nobody wants.

Agree or disagree?

Fireflies.ai hit a $1B valuation.

How to copy their MVP strategy:

Founders Sam Udotong and Krish Ramineni would dial into calls as "Fred from Fireflies.ai", sit silently, take notes by hand, and send them 10 minutes later.

They did 100+ meetings like this. Completely manual. 🤯

→ Zero development cost to validate
→ Learned exactly what users needed (by doing the job themselves)
→ Proved people would pay $100/month BEFORE investing in code
→ Only automated after hitting $750/month revenue

What I take from this:

Before you scope features, before you wireframe, before you hire anyone:

Can you deliver the core value manually? Without hiring any developers?

If yes, do that first. Talk to those customers. Understand the problem deeply.

Then build.

-

P.s.

We use Fireflies.ai at VeryCreatives.

We switched from Fathom because it felt more complete and could even log our internal calls in Hungarian. 🇭🇺

Could you imagine Fred joining your call to take notes?

What's stopping you from delivering your product's value manually this week?

The fastest way to make $100k MRR with SaaS 

Copy all of your competitors features:

No, seriously.

But only once you take this into account.

Your competitor has 50 features. 
They’re proven over 5+ years.
They’re clearly making revenue.

Just copy them all right?

Here's the problem:

Your competitor built those 50 features over 5 years.

They added most of them because:

→ A big customer asked for it
→ Someone on the team thought it was cool
→ They were trying to justify a price increase

They probably regret half of them.

What to do instead:

1. Identify their core value proposition (usually 2-3 features)
2. Find which features their customers actually use (check G2 reviews, Reddit, support forums)
3. Identify what they do poorly (read 1-star reviews)
4. Build that. Better.

Don't compete on feature count. 

You'll lose.

Compete on solving one problem exceptionally well.

What's the one thing your competitor does that you could do 10x better?

Hiring a developer is the most expensive mistake a non-technical founder can make. Do these 7 things to save $50k+ for your MVP (avoid Upwork/Fiverr):

1. Define your product strategy first

→ Spend 2-3 days defining exactly what you're building and why. 
→ Don’t scroll Upwork/Fiver for a developer.


2. Create detailed user journeys

→ Every screen. Every interaction. Every edge case.
→ If you can't draw it, you can't build it.
→ Otherwise you’ll end up trusting a developer with the entire thing.


3. Prioritize features ruthlessly

→ What's your V1? V2? Never?
→ Cut 50% of what you think you need.


4. Wireframe everything

→ Before design and before code. Do wireframes.
→ It’s cheap to change (trust me on that one). 


5. Weekly demos with the developer

→ See progress. Catch misunderstandings early.
→ Fast feedback loops save thousands.


6. Fixed scope, not fixed time

→ Tell the developer "Build these 10 features" not "work for 3 months."
→ Not "work for 3 months." or "work for 10 hours this week."


7. Kill features that aren't working

→ Sunk cost fallacy kills startups.


The math:

A few days of product strategy work upfront can prevent $50k-$100k in wrong features.

I've seen founders spend $80k building the wrong thing. Then start over.

Don't be that founder.

Wispr Flow is blowing up right now 🔥

Their onboarding is why:

→ It’s a Voice-to-text app valued at $700M.
→ They are currently growing 50%+ month-on-month.
→ In 2025, they 10x’d customers in 5 months.

During onboarding, you speak to configure your settings. 

By the time setup is done, you've already used the core feature without realizing it. 

Brilliant!

After 13 years of building products, the biggest onboarding mistake I see is separating setup from usage. 

Founders build welcome sequences with videos and walkthroughs. But then… The customer finishes onboarding having never done the one thing the product exists for.

Wispr Flow makes setup and the core action the same thing.

The whole point of onboarding is getting the customer from zero to value fast. 

If your product needs 10 steps before a user sees value, think about what you can cut. 

The best V1 products I've worked on put the core experience first and build everything else around it.

How fast does your product get a new user to the thing they signed up for?

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The Battle

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