Lead Flow Engineers

Business Owner

Generate UK | B2B Digital Marketing Agency

Marketing /Copywriting Consultant (Via Lead Flow Engineers)

Ashford Retail Services

Marketing Consultant (Via Lead Flow Engineers)

Caister Consultancy Ltd 

Director

Devoteam S Platform

Copy chief
Ad writing
Blogs
Whitepapers
LinkedIn Posts
Webpage copy

Copywriting Consultant (Via Lead Flow Engineers)

Fountain Partnership

Carwow

Email Marketing Specialist (Via Lead Flow Engineers)

AtkinsRéalis

Senior Consultant

UK Ministry of Defence

Ultra Electronics Group

Consultant

Most marketers can’t explain what YOU do.
We can, because we’ve done it ourselves.

I’m a Chartered Engineer turned marketing strategist, leading a team that builds high-performance sales systems for science, tech, and engineering firms. We work with businesses where guesswork doesn’t cut it, where complexity needs clarity, and results matter.

If your product is technical, your pipeline unpredictable, or your team stuck chasing leads… we fix that.
By combining automation, AI, funnels, and conversion-led copy to build systems that sell your products consistently, automatically, and without the usual marketing fluff.

We’ve delivered:
- £15M+ in email revenue
- Top-ranking technical content for DevoTeam
- Full-funnel strategy, messaging, and content for Revvity
- Conversion-based copy for PerkinElmer and Exclusive Networks
- Engineering content for Baker Perkins
- Technical whitepapers for the MoD

We also offer plug-and-play tools like:
- Missed call → instant text-back
- Lead reactivation bots (you only pay for results)
- A white-labelled CRM with prebuilt AI workflows

Designed to save you time, close more leads, and scale what works.

Want to see what we could do for your business? 
Message me to talk.

Aaron Caister

Niall Riddell

Paua

The largest, fastest, smartest electric fuel card solution. Enabling fleets and businesses to better incorporate simple public charging into their customer propositions. Contact me today to find out more about how we can help you / your fleet / your business / your dealership / your electric car salary sacrifice bundle save time and money!

CEO, Co-founder

Insider's Guide to Energy 

Co-Host. Electric Vehicle Series 
https://insidersguidetoenergy.com/48-electric-vehicles-and-charging-infrastructure/

Co-Host

elmo - EV subscriptions

Strategic advice & guidance to the Board of elmo EV subscriptions. Removing the cost and complexity of EV ownership through flexible 'total cost of ownership'​ subscriptions.

Advisor To The Board

SSE Enterprise

Integrating Smart Energy Systems including solar, storage & rapid EV charging. Deployment of smart city platforms, IoT devices and innovative technology solutions. Project lead for the worlds largest bus vehicle-to-grid project; #bus2grid

Smart Systems Innovation Director

NovAzure

Associate

EDF Energy

Leading the EDF Energy team working on innovative electric vehicle propositions working within the Blue Lab (EDF Energy’s innovation division). Developing solutions for all our customers with car parking spaces; business and domestic.

Particular focus on strategy, plan, team building and development for our three core focus areas of domestic customers (with a smart time of use tariff, smart charger and car lease option), business customers (bespoke charging options) and vehicle-to-grid solutions for fleet customers.

Head of Electric Vehicles 

M&A and special project manager within the Investment Directorate, part of Corporate Finance. The team manages acquisitions, disposals and other M&A transactions for EDF Energy in the UK, and provides specialist expertise to large and strategic projects. 
Specific responsibilities for EV charging, energy storage opportunities (battery, pump hydro etc.), fossil assets and long term market forecasting and asset valuations. Responsible for peer review of West Burton B 49MW EFR battery project business case.
Working across the business to provide development opportunities; experience with battery storage (grid, distribution, and I&C scale), Pump Storage Hydro for our generation business, Demand Side Response and Virtual Power Plant innovations in support of our customers business, intangible assets valuation, as well as reviewing a wide range of business development opportunities from Electric Vehicle infrastructure to energy from waste and small company acquisitions. Due diligence and assessment of investment into public rapid charging infrastructure. 
Seconded to Blue Lab (Customers Innovation)  to write the business case for Virtual Power Plant proposition (PowerShift). Responsible for valuation and market analysis.

M&A and Special Projects Manager

Strategy Manager responsible for long term energy market forecasting, inputting to the companies Generation strategy, energy policy and investment reviews of existing assets and new asset development.

Strategy Manager

I ran the Fleet Sustainability Group for the Nuclear generation arm of EDF Energy having helped support the integration of British Energy. My team successfully listed EDF Energy onto FTSE4Good supporting the later membership of EDF Group; one of the first nuclear companies to receive this recognition.

Head of Fleet Sustainability, Nuclear Generation

Energy Garden

Energy Garden is the first city-wide urban greening project supported by community owned renewable energy assets. Gardens are built across TFL overground stations maintained by community volunteers leading to social and environmental benefits. We are currently seeking to raise a bond to acquire energy assets, the revenues from which will support Garden maintenance. The four main pillars of Energy Garden are: air quality, biodiversity, horticulture, and renewable energy. I support the strategy and business development  including financial modelling and preparation of the bond offer. Energy Garden was developed from within Repowering London.

Repowering London

Board member supporting Repowering London who are at the heart of community energy in the UK successfully crowd funding several hundred kW of solar in central London. 
http://www.repowering.org.uk/

Board Member

British Energy

Provision of analytical support to the British Energy Environment and Government Affairs team to develop policy positions and understand the energy and environment landscape.

Energy & Environment Analyst

Committee on Climate Change

A secondment with the Committee on Climate Change providing support to the secretariat on the modelling of the UK Energy sector and development of the UK carbon budgets. In particular he worked on the development of both Global and UK Marginal Abatement Cost Curves (MACC) for the energy sector with McKinsey & Co.

Secondment - Energy analyst

CEO, Co-Founder, Paua. Electric vehicle fleet optimisation solutions. Control business EV charging digitally; 25,000 charge point connectors via mobile app & card. One data resource. Podcast: Insiders Guide to Energy: EV

Views are my own. 

Career based on decarbonisation of the economy based on a foundation of knowledge gathered with the Climate Change Committee in 2007. Current focus on building a business to support the decarbonisation and electrification of transport through provision of electric vehicles solutions for business and residential customers. Technology specialist within the energy sector; innovation, digital, electric vehicle infrastructure, renewable energy, strategy, policy, commercial & financial experience across energy generation and smart supply with a focus on decarbonisation of electricity to decarbonise the economy. Former director Energy Utility. Advisor to Government & business. 

I have opinions - sorry about that 😉

The smartest electric fuel card solution. Enabling fleets and businesses to better incorporate simple public charging into their customer propositions. Coming soon to many (already with some of you!)

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The Battle

Aaron Caister

Niall Riddell

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