Product Growth

Author of 1 newsletter deep dive and 2 podcast episodes a week on how to succeed as a PM, product leader, or aspiring PM.

Lead a team of folks.

I'm the product guy - making sure everything hits our ever increasing quality bar.

Here's a sample of recent content:

Course 1: Mastering the PM Career

Unit 1: The Key Outputs

Product requirements documents
Roadmaps: Advanced techniques
The feature results writeup
The product review bible

Unit 2: Hard Skills

Advanced discovery techniques
How to identify and validate product risk
Advanced customer interview techniques
How to ramp a product team without strategy

Unit 3: Soft Skills

How to say no
Handling conflict as a PM
How to bridge the divide between stakeholders and users

Unit 4: Career Skills

The PM Career Ladder: Your Unofficial Guide
How to get a raise in this market
Why politics isn’t a dirty word

Course 2: Mastering Growth

Unit 1: Lessons From The Greats

How Miro grows
How Canva grows
How Klarna grows
How did Intel do so Badly?
Everything about Midjourney
What you need to know about Temu

Unit 2: Systematizing Our Learnings

Build a detailed growth model
Gaming growth playbook
When to A/B test
Impact Sizing
Growth loops
How to build a flywheel
How to use Code Interpreter

Unit 3: Success in Specific Product Teams

Information Architecture
Product-led sales
Design Systems
Product Copy
Onboarding
Expansion
Activation

Course 3: Product Leadership

Unit 1: How to set up your product team

How to set up your product team
Do you really need a North Star Metric
Pitch a growth role to senior leadership
How founders think differently from PMs

Unit 2: How to scale your team

Billion-Dollar Execution
How to scale a product team from 0 to 15
Reference checks can supercharge your hiring

Unit 3: How to be a great leader

7 currencies of a product leader
The 7 failure patterns of managers
How to Make Your Ideas Stick
Product leadership in India

Newsletter Author, Podcast Host

Apollo.io

Product leader when the company became a unicorn ($750M->$2.5B valuation).

I led several product teams, including the growth team, pricing & packaging, activation, expansion, information architecture, acquisition, and engagement.

Raised at a unicorn valuation while I was there.

Ended up leaving to focus full-time on my newsletter.

VP of Product

Affirm

Member of the senior product leadership team. Led growth team when company revenue grew from $300M to $1.2B/year.

Head of Growth Product

Epic Games

Led data driven growth for Fortnite during some it's best performing years, including the Travis Scott Concert and launch of "Chapter 2."

Lead Product Manager

thredUP

Built and led the team's product growth team when it raised its series D.

We worked on the following key initiatives:

- Pricing optimization: we re-architected the pricing system to optimize for conversion, new customers, and stockthrough levels, driving industry-leading inventory turns
- Conversion rate optimization: we drove 2.5x in first visit to purchase conversion via tools like outfits, dynamic merchandising, ad campaign customization, and the aforementioned pricing system
- Referrals channel: we grew this channel back when it actually worked, with things like $10-$10 and also a famous $0.99 sales
- Paid advertising growth: we built an ad-technology system to handle budgeting and bids cross-channel across Facebook, Pinterest, and Yahoo ads

Overall, I helped the company eventually go public by setting the foundations for its growth, growth marketing, and growth product teams.

Director of Growth

Rap to Beats

Developed iOS app Rap to Beats & scaled to 300K monthly active users (MAU). Led team.

We shipped several game changing features:
- In-app purchases for premier DJ beats
- A leaderboard to showcase your raps by country
- Social sharing to Instagram and Facebook

With premier DJs regularly using the app to sell their work, we were able to scale one of the first consumer apps for rap on the iPhone.

Co-Founder/ Head of Product

Scoutforce Werving & Selectie

ScoutForce was a SaaS for College Athletic Recruiting Teams. 

I joined as one of the first employees, and helped create the initial product: in the cloud recruiting software to enable recruiting teams. I did in depth discovery, wireframing, and iteration on the early features. 

This built my initial skillset in product management.

Product Manager

The Product Growth Guy 🚀 | Helping you land your next job + succeed in your career | Newsletter Writer and Podcast Host

TL;DR: I write a newsletter for product managers, product leaders, and aspiring product managers. I focus on actionable and deep tips to improve your career.

The Longer Version:

After a long career in PM - rising to VP of Product at a Unicorn - I have made the shift to writing about it.

In particular, I write about product growth. That is, the art of growing via your product. 

This means I also talk a lot about product-led growth (PLG), the SaaS B2B motion.

My newsletter doesn't just focus on growth though. 

I also break down technology, product management, product leadership, and how to get a PM job. 

It's all the things that make for a great use of your learning & development budget. 

Or even personal spend. 

The math is pretty great. 
↳ $150 for an annual subscription
↳ $211K average PM salary in the US
↳ 0-10% average range of raises offered

If the newsletter helps you get a 0.07% better raise, it pays itself. 
That's 1/142th of your raise range.

It's a pretty smart investment for every level of PM.

http://www.news.aakashg.com

Aakash Gupta

This is what a Senior AI PM at Google's Github looks like.

It's wild:

Take a look:  https://lnkd.in/e7Jb8kRe

He's made 484 contributions in the last year (>1/day). 

New-age AI PMs don't just write PRDs. They ship:

1. Prototypes
2. Frameworks
3. Perspectives on AI
4. Open source contributions

The bar for technical fluency for AI PMs continues to rise as PMs like Shubham Saboo raise the standard. 

AI PMs don't just have a theoretical understanding of concepts, but a practical knowledge of AI engineering.

Take a look at Shubham's top repos, for inspiration:

1. Collection of LLM Apps: https://lnkd.in/e-Zesb7u
2. MCP Playbook for AI agents: https://lnkd.in/eR5KHvww

These are practical resources that he's collected himself. They aren't necessarily at-scale production apps. They're PM friendly projects. 

He's also built a more-technical open source Python toolkit for building AI agents: https://lnkd.in/eCsAzPtR

When you put these types of work products together, jobs come to you. This is how you break into AI PM. 

If you look at his LinkedIn, most of his career was in dev rel. But a Github speaks louder than titles.

This is what all aspiring AI PMs should do:

1. Start with Prototyping: https://lnkd.in/eJujDhBV
2. Then pick up Cursor: https://lnkd.in/d2pcXD7R
3. Build with Claude Code: https://lnkd.in/eUyPEAma
4. Ship to Github: https://lnkd.in/eVFVT_Yc
5. Create a Portfolio: https://lnkd.in/eT3RvQiM
6. Build a Job Search System: https://lnkd.in/efbppEDj

Then you too can become an AI PM at Google like Shubham. He's created the roadmap. Now follow.

📌 Want my complete guide to the AI PM job search? Comment 'AI job search' + DM Me. Must do both.

➕ Follow Aakash Gupta for daily AI PM tips. 

Proof of work > titles

The AI PM Guy 🚀 | Helping you land your next job + succeed in your career

Linear hit a $1.25B valuation with just 2 PMs.

The way they build product is from the future:

They're contrarian.

They do almost no "growth product" work:

• No A/B tests
• No work on activation
• No growth dashboards
• Zero focus on retention tactics

They also don't have a design system. 

Instead, at the core of the way Linear builds product is "The Linear Method." Many founders I talk to have been religiously copying it. There's three keys, as I see it:

1. Directness
They don't do user stories, they speak clearly

2. No Busy Work
They don't do sprint planning, or OKRs for ICs

3. Momentum
They don't have cycles, scope aggressively, ship fast

Their founders, and CEO Karri Saarinen have operated this way from day 1. They set a very intentional culture. 

Beneath the method, there's tons more texture... 

One of the most unique processes they have is the roast. Before every launch, the entire team spends 30 mins breaking every feature with a massive doc. 

Another one is their zero bugs policy. I heard from multiple people of bugs being solved in hours, not days.

They also don't have a PM on every project. With 2 PMs, small little teams of designers and engineers really think like product people in the work that they do. 

The results speak for themselves.

$1.25B valuation with just 100 employees.
145% net revenue retention. 
No retention team needed.

They've put on a masterclass in building a unique product culture, with lots to learn for others out there.

Want to go deeper?

• My Deep Dive on Linear: https://lnkd.in/e_R9ruDG
• Head of Product Nan Yu: https://lnkd.in/e3WDcETz
• AI Agents Demo: https://lnkd.in/etXnfc2C

📌 Want my breakdown of their PLG iceberg? Comment 'Linear Iceberg' + DM Me and I'll reply to your DM.

I can't help but think most teams will move this direction.

AI + Product Management 🚀 | Helping you land your next job + succeed in your career

Want to pass PM Interviews at OpenAI, xAI, Meta, Google, Airbnb, Dropbox, Palantir?👇 

1. Understand these important concepts:

- Business: P&L, metrics trees
- Technical: APIs, scalability, performance
- Roadmapping: now/next/later, alignment
- AI/ML: prompt eng, RAG, fine-tuning, evals
- Experimentation: when to A/B test, p-values
- Prioritization: RICE, value vs effort, opp cost
- Discovery: customer interviews, user research
- Metrics: north star, guardrail, leading v lagging
- Product strategy: future trends, big tech choices

2. Practice these case interview questions:

- Product sense: https://lnkd.in/eTqEFtPM
- AI product sense: https://lnkd.in/ekWty_bw
- System design: https://lnkd.in/etTmzNzz
- Product design: https://lnkd.in/encHB-k7
- Product execution: https://lnkd.in/e8t8zS9q
- Product estimation: https://lnkd.in/eZvjP4RR
- Product strategy: https://lnkd.in/eqzpahmW
- Success metrics: https://lnkd.in/efdj_QYT
- Vibe coding: https://lnkd.in/e66DrW-h

3. Practice these behavioral questions:

- Tell me about yourself: https://lnkd.in/eYmRYF2Y
- Why want to work here: https://lnkd.in/eeuRsR9M
- What's your current pay: https://lnkd.in/gS-CKH9P
- Improve app speed: https://lnkd.in/dG9EFhiR
- Greatest weakness: https://lnkd.in/ePQ7dBtr
- Were you laid off: https://lnkd.in/e2iTP3xs
- Leadership style: https://lnkd.in/eCPdQVp2
- What level targeting: https://lnkd.in/e2YQ8tK2

4. Study these company specific processes:

- Microsoft:  https://lnkd.in/eXWWYefH
- Amazon: https://lnkd.in/eA_WxXHQ
- Apple: https://lnkd.in/eXWWYefH
- Google: https://lnkd.in/ezAHYXhV
- OpenAI: https://lnkd.in/ebR_Auss
- Meta: https://lnkd.in/evHQ_w-E

Image: Yangshun Tay

———

♻ Repost to help others in your network
📕 Save the post so you can find it in future
📌 Comment 'Interview guide' + DM me for all the links
💡 Follow me Aakash Gupta and my company account Product Growth for 2x daily AI PM insights

🛠️🤖 How to build AI agents from scratch
(Even if you've never done it before.)
𝗧𝗵𝗲𝘀𝗲 𝗮𝗿𝗲 𝘁𝗵𝗲 𝟴 𝘀𝘁𝗲𝗽𝘀 𝘁𝗼 𝘁𝗮𝗸𝗲, 𝗳𝗿𝗼𝗺 𝗽𝘂𝗿𝗽𝗼𝘀𝗲 𝘁𝗼 𝗨𝗜.

𝙁𝙞𝙧𝙨𝙩, 𝙬𝙝𝙖𝙩 𝙞𝙨 𝙖𝙣 𝘼𝙄 𝙖𝙜𝙚𝙣𝙩?

An AI Agent is an LLM that:

• Reasons on its own
• Act (via calling tools)
• Observes & improve itself

This is the core "ReAct" framework Google released all the way back in 2022. It's now a reality. 

---

𝙃𝙚𝙧𝙚'𝙨 𝙝𝙤𝙬 𝙩𝙝𝙞𝙨 𝙩𝙧𝙖𝙣𝙨𝙡𝙖𝙩𝙚𝙨 𝙞𝙣𝙩𝙤 𝟴 𝙠𝙚𝙮 𝙨𝙩𝙚𝙥𝙨:

1. Define purpose & scope

Over-scoping is the killer of agents. You want a single clear use case with success criteria, and constraints. 

2. Build system prompt

This is often the most important step. You want a really good prompt, or the whole thing falls over. 

3. Choose LLM

Don't always go for the best. Balance speed, multi-modality, and what each LLM is best for. 

4. Integrate tools

This is what makes your agent an agent, MCP, APIs, other agents as tools. Create your architecture.

5. Add memory

Don't add memory unless needed. But for support agents that need conversation history, or research agents that build on past findings? Game-changer.

6. Orchestrate things

You want a control flow over routes, workflows, message queues and your agent-to-agent (A2A) coordination.

7. Build a user interface

This is the flashy part we want to jump to. But only it do it now. Figure out how users will interact. 

8. Add testing & evals 

This is the most important step to create a continuous improvement loop. Systematically analyze errors.

Here's guides to help with each step:

1. Purpose ➝‬ https://lnkd.in/eekC6bwT
2. System prompt ➝‬ https://lnkd.in/d_qYCBT7
3. Choose LLM ➝‬ https://lnkd.in/eqRgsMZx
4. Integrate tools ➝‬ https://lnkd.in/ezNsTfbD
5. Add memory ➝‬ https://lnkd.in/eeey5Cxr
6. Orchestrate things ➝‬ https://lnkd.in/eKhmKYNp
7. Build a UI ➝‬ https://lnkd.in/epRC64ku
8. Evals ➝‬ https://lnkd.in/eGbzWMxf

---

𝙏𝙚𝙘𝙝 𝙨𝙩𝙖𝙘𝙠:

Now, what tools should you use? 

For general assistants: ChatGPT, Claude, Perplexity 
For coding projects: Cursor, Windsurf, Claude Code 
For business automation: Lindy, Relay app, n8n 
For complex workflows: LangGraph, CrewAI, LlamaIndex

The best stack is the one that gets you shipping fast.

---

Agents are one of the most powerful skills for PMs and engineers to learn right now. 

I have been studying them deeply.
 These are my core learnings.

📌 Want my 8-layer agent architecture? Comment 'agent architecture' + DM me.

What agents have you been building?

This $4B CPO runs her entire day out of Claude Code + Cursor. And she shared exactly how she does it:

It was a delight to sit down with Rachel Wolan.

She is one of the most AI-forward CPOs I have met, and she dropped all the sauce on her AI workflows.

🎬 Watch Now: https://lnkd.in/es6aQigP

Available Everywhere
Spotify: https://lnkd.in/eyt7agKj
Apple: https://lnkd.in/eAEVwr3u

🏆 Thanks to our sponsor:

Linear: Plan and build product like the best

Use my link! https://lnkd.in/e8rtjVRZ 

✍️ Here were my favorite takeaways:

1. There are two sides to AI product leadership: being a productive AI product leader yourself, and shipping AI native features for your customers. Rachel showed us both in this masterclass.

2. Webflow went from 0% of designers using Cursor to 30% using it weekly after one builder day. That's the power of setting up your org correctly. Champions teach, incentives align, adoption follows.

3. Rachel built an "agentic chief of staff" that analyzes her calendar for delegation opportunities, triages her entire inbox, and queries Snowflake in natural language. She gets answers in seconds without waiting for data scientists.

4. Her calendar agent spots double-bookings, context switching issues, and meetings she should delegate. It recommends what to cut next week. She runs it weekly & shares outputs with her EA.

5. Her email agent removes junk automatically, pins what matters, and drafts replies based on her inbox behavior patterns. It learns what she cares about by watching how she responds.

6. She queries their data warehouse in plain English through Claude Code. "How many sites does this workspace have?" answered instantly. Set up MCP servers for Snowflake & Tableau to enable this.

7. Building custom agents takes minutes. Create a markdown file in your /agents folder, describe what you want, Claude generates it. She built a LinkedIn post generator live on the pod.

8. To enable your team: give them tool access (Cursor, Claude Code), run builder days where everyone demos something new, update career ladders to expect AI usage, and let champions on your team teach others.

9. For shipping AI features, invest heavily in evals. Webflow's code generator broke when they switched models because eval coverage was insufficient. 

10. Choose AI features that leverage your core strengths. Webflow built a code generator using their CMS, design system, and production hosting. That's their differentiation versus every other coding agent.

11. Think distribution first, not last. Answer engine optimization is the new SEO. Feed FAQs to your website, build ChatGPT apps, and make sure product changes get recognized in answer engines from day one.

What's even cooler is she is a paid subscriber to the newsletter! 

Join her: https://lnkd.in/gp2cCv8K

And don't miss the ep for her live demos!

Tag who you think I should have on next 👇

What does a PM building AI features do?

I've been interviewing 2+ weekly for 14 months:

Here's the latest tools, skills, responsibilities, knowledge

𝟭. 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀

1a. Discovery + Research
Finding where AI actually adds value takes research

1b. Execution Delivery
Getting AI into production is harder than it looks

1c. Strategy Planning
You're planning the future of AI at your company

1d. Leadership Impact
The best AI PMs shape company strategy

𝟮. 𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲

2a. AI Fundamentals
Understanding what AI can and can't do is critical

2b. Product Patterns
Designing for AI requires different UX patterns

2c. Market GTM
Positioning AI products requires market knowledge

2d. Testing Taxonomy
Testing AI is completely different from testing software

𝟯. 𝗦𝗸𝗶𝗹𝗹𝘀

3a. Context Engineering
Getting AI to understand what you need is half the job

3b. Evaluation Testing
You can't ship without knowing if it actually works

3c. AI Architecture
Choosing the right model & system design matters

3d. Cross-Team Communication
You're the bridge between tech teams & business

𝟰. 𝗧𝗼𝗼𝗹𝘀

4a. Core AI Platforms
Claude, GPT-5, Gemini & NotebookLM are the top tools of the trade

4b. No-Code AI Builders
Zapier, n8n, Lindy, Linear & Replit are the most used

4c. Prototyping/Vibe Coding
Bolt, Cursor, Claude Code & v0 ship prototypes fast

4d. Analytics Monitoring
DataDog, Amplitude & Arize track AI performance

With so many things to do and learn...

PM is really a "do everything" role. It's hard to have work-life balance. Here's resources to stay sane:

𝟭. 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀

1a. Discovery → https://lnkd.in/e9QrMEDw
1b. Execution → https://lnkd.in/eajEfG5R
1c. Strategy → https://lnkd.in/egemMhMF
1d. Leadership Impact → https://lnkd.in/eymXeBmE

𝟮. 𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲

2a. Fundamentals → https://lnkd.in/e6zyYugs
2b. Product Patterns → https://lnkd.in/eq8xvCAK
2c. Market GTM → https://lnkd.in/eJj4bx_i
2d. Testing Taxonomy → https://lnkd.in/eKhmKYNp

𝟯. 𝗦𝗸𝗶𝗹𝗹𝘀

3a. Context eng → https://lnkd.in/ebfnDUmi
3b. Prompt eng → https://lnkd.in/d_qYCBT7
3c. Architecture → https://lnkd.in/eeey5Cxr
3d. Communication → https://lnkd.in/eg8anRXa

𝟰. 𝗧𝗼𝗼𝗹𝘀

4a. Claude → https://lnkd.in/eZ6UBbAQ
4b. Prototyping → https://lnkd.in/eJujDhBV
4c. Experimentation → https://lnkd.in/e86mpjGR
4d. No-Code Builders → https://lnkd.in/e_fjvHHN

📌 Want my free 5 day course? Comment EEC + DM me.

Follow Aakash Gupta for daily AI PM tips.

Repost to help others ♻️

Google JUST dropped 70 pgs on context eng and it's 🔥

I summarized it for you:

Stateful, personal AI starts with Context Engineering: assembling the right information at the right time.

There's 7 keys:

—

𝗢𝗡𝗘 - 𝗖𝗼𝗻𝘁𝗲𝘅𝘁 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴 = 𝗦𝗺𝗮𝗿𝘁 𝗔𝘀𝘀𝗲𝗺𝗯𝗹𝘆

Your LLM context window is prime real estate. Context Engineering optimizes what goes in:

→ User intent + conversation history
→ Retrieved facts (RAG for general knowledge)
→ Long-term memory (user preferences, expertise)
→ Tool outputs and grounding data

The right information, assembled at the right moment.

—

𝗧𝗪𝗢 - 𝗦𝗲𝘀𝘀𝗶𝗼𝗻𝘀 = 𝗬𝗼𝘂𝗿 𝗪𝗼𝗿𝗸𝗯𝗲𝗻𝗰𝗵

A session is a single conversation with:

1. Events (user messages, tool calls, observations)
2. State (conversation history, accumulated context)
3. Lifecycle (create, interact, close)

Think: one task, one session. When you close it, the session ends but memories can persist.

—

𝗧𝗛𝗥𝗘𝗘 - 𝗠𝗲𝗺𝗼𝗿𝘆 = 𝗬𝗼𝘂𝗿 𝗙𝗶𝗹𝗶𝗻𝗴 𝗖𝗮𝗯𝗶𝗻𝗲𝘁

Memory persists across sessions for true continuity:

- Declarative (facts, preferences: "I'm vegan")
- Procedural (how you work: "I debug like Sarah does")

RAG retrieves general facts from the internet. Memory captures YOUR specific expertise and preferences.

Big difference.

—

𝗙𝗢𝗨𝗥 - 𝗠𝗲𝗺𝗼𝗿𝘆 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 = 𝗘𝗧𝗟 𝗣𝗶𝗽𝗲𝗹𝗶𝗻𝗲

LLMs themselves drive memory creation:

1. Extract relevant info from session conversations
2. Consolidate with existing memories (dedupe, merge)
3. Load into vector stores for retrieval

An LLM-powered ETL pipeline. Automated intelligence extraction from your interactions.

—

𝗙𝗜𝗩𝗘 - 𝗣𝗿𝗼𝘃𝗲𝗻𝗮𝗻𝗰𝗲 = 𝗧𝗿𝘂𝘀𝘁

Every memory needs metadata for production use:

→ Source (which session created this?)
→ Timestamp (how fresh is this?)
→ Confidence (how certain are we?)

Provenance is critical for debugging, trust, and reliability in production systems.

—

𝗦𝗜𝗫 - 𝗥𝗲𝘁𝗿𝗶𝗲𝘃𝗮𝗹 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀

Two approaches to memory retrieval:

Proactive: Always include in context (user name, critical preferences)
Reactive: Retrieve on-demand based on query (semantic search, vector similarity)

Smart agents know when to pull vs push. Not everything belongs in every context.

—

𝗦𝗘𝗩𝗘𝗡 - 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗥𝗲𝗮𝗹𝗶𝘁𝘆

Building this at scale requires:

• Privacy: User data isolation, encryption, compliance
• Performance: Caching strategies, batch operations
• Scale: Vector stores for semantic search, not SQL

Google runs this across millions of users. The infrastructure matters.

—

This took me 2 hours.

To go further, you need to learn:

1. RAG vs Finetuning: https://lnkd.in/ebfnDUmi
2. Prompt engineering: https://lnkd.in/d_qYCBT7
3. AI agents: https://lnkd.in/eeey5Cxr

📌 Want me to send you the whole PDF? Comment 'context PDF' + DM me. Repost to cut the line.

Follow Aakash Gupta for daily AI tips.

Context Engineering Masterclass by Google

I literally mapped out the whole agents market. 

These are the top players:

SECTION 1: AI AGENT INFRASTRUCTURE

Development Platforms & Frameworks
• Anthropic, OpenAI, cohere, Stack, Beam, ADEPT, BREV/AN, DeepOpinion, Distyl, E2B, KESTREL AI, Moveworks, Sema4, greptile, lyzr, /dev/agents, itwin, wordware
  
Workflow Automation & Orchestration
• Enterprise automation: Zapier, Airtable, n8n, Relay, Lindy
• Multi-agent systems: fetch, crewAI, Martian, aaru, emergence
  
Agent Infrastructure & Tools
• Web & tool use: composio, Browserbase, exa, tavily
• Data & knowledge: LlamaIndex, vectara, Letta, Across AI, zep
• Authentication: ANON, Keet
• Payments: Skyfire, stripe, paymon, nevermined
  
Evaluation, Observability & Voice
• Eval & monitoring: arize, Langfuse, Patronus AI, COVAL, Agency, Haize Labs, vijil, Vocera, Weights & Biases
• Voice AI: ElevenLabs, Cartesia, Deepgram, Retell AI, VAPI, Bland, Synthflow, Hamming, FIXIE, sarvam, WaveForms

SECTION 2: CORE ENTERPRISE USE CASES

AI Assistants
• OpenAI, Anthropic, Glean, Lindy, HyperWrite, Convergence, DeepSky (Airtable), perplexity, Personal AI, Please
  
Software Development
• Cursor, Cognition, replit, Autify, Magic, lovable, FACTORY, imbue, poolside, Tusk, qodo, Magic Patterns, All Hands, Resolve
  
Customer Service
• Decagon, SIERRA, Voiceflow, COGNIGY, Maven AGI, crescendo, DevRev, parloa, Gradient Labs, yampa
  
Sales & Rev Ops
• 11x, clay, AISDR, ARTISAN, bounti, Agent, DocketAI, flowirks, QUALIFIED, mindy, IOX, tektonic ai
  
Data Analysis
• Talonic AI, Embry, ConnectlyAI, Paradigm
  
People Ops
• Mercor, MERCOR, apriora, Borderless AI, otto, moonhub, Tezi, CONVIN, ToothFairyAI
  
Accounting
• Basis, Hypatos
  
Cybersecurity
• AIRMDR, Bricklayer, Dropzone AI, nullify, prophet, RadiantSecurity, Simbian, torq
  
Marketing 
• ability, firsthand
  
Web Research
• Lutra, Reworkd

SECTION 3: INDUSTRY-SPECIFIC AGENTS

Financial Services
• Concourse, FINNY, Boosted, Brightwave, Greenlite, altiius, Hebbla, Indemn, Powder
  
Legal
• Harvey, &AI, eve, NormAI, Parcha, Spellbook
  
Healthcare
• EliseAI, Anterior, Hippocratic AI, Assort Health, health, Synthpop
  
Supply Chain & Logistics
• DIDERO, FleetWorks, HappyRobot, Naratix, Pixel Robotics
  
E-commerce 
• Naratix, CommerceOS
  
Gaming 
• ALTERA, innovacer, thoughtful
  
Industrials & Infrastructure
• Composable, juno, phaidra, Pixel Robotics

Shoutout to Crunchbase. Used it heavily. 

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6. Relay app CEO: https://lnkd.in/ed_ji7-W
7. Lindy CEO: https://lnkd.in/eqRgsMZx

Follow Aakash Gupta for more AI

If you want traffic your site in 2025.

Don't use Old SEO.

Millions of queries daily are going to LLMs. 

Weekly users for ChatGPT alone hit 800M+. 

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I'm not saying SEO is dead. In fact, being good at SEO makes you good at all of these things. 

But you need a specific playbook. 

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↳ We were obsessed with ranking number 1.

S - Search
E - Engine
O - Optimization

The bread and butter here was keywords, programmatic, backlinks, and technical optimization.

The core question behind all work was: "Can we rank higher than competitors?"

It was great for driving high-intent traffic. 

The problems were:

• more traffic without intent
• informational clicks
• algorithm updates

As a result, the funnel looked like:

100 visitors
4% convert
4 signups

💬 NEW SEO
↳ You have to get cited and used by AI platforms. 

You build 4 things:

1. Generative Engine Optimization (GEO)
2. Answer Engine Optimization (AEO)
3. AI Integration Optimization (AIO)
4. Search Experience Optim (SXO)

It's great for durable authority that compounds.

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12 signups

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Product Owner

ING Romania

ING Product: ING Business

Areas of ownership:
Accounts​
Cards​
Loans​
Deposits​
Statements ​
DIDE mandates​
Web analytics​
BPM integration

Platforms:
Web, Android & iOS

Senior Product Manager

Tremend Software Consulting

Ecommerce Platforms:

⦿ Essentra Digital Transformation - Essentra PLC is a supplier of plastic and fiber products. The company operates internationally from its headquarters in Milton Keynes, UK.

Added proven value for the targeted product goals in alignment with the product vision, strategy, and roadmap for Essentra Components e-commerce platform → web

Migrating legacy (on-premise) e-commerce CRM (Microsoft Dynamics CRM [MSS] → on-premise) and ERP (BPCS → on-premise) solutions to a seamless solution (Microsoft Dynamics 365 [D365FO] → cloud)
Integrated Google Places API for the orders made from Australia
Migrated existing A/B test solution from Optimezely to A/B Tasty
Orchestrated and collaborated with the Solution Architect on the migration of the legacy DAM (AssetBank) to a DAM that can offer more flexibility and scalability to the business
Continuous changes & improvements based on the stakeholder's needs & requests to the e-commerce digital platform (Broadleaf) and to the e-commerce CMS (Magnolia)


Banking Industry/FinTech: Allianz-Tiriac

Scope: Orchestrated the Product Outcomes together with the client: UX, API integration

⦿ PAD (web app - PWA/mobile responsive) - Mandatory PAD home insurance. Protection against natural disasters | Agent Flow
⦿ Protect (web app - PWA/mobile responsive) - Protect life insurance. More safety for you and your family | Agent Flow
⦿ Travel (web app - PWA/mobile responsive) - Multiannual travel insurance Multitravel. Safe travels | Client Flow


News app:

⦿ Euronews - mobile hybrid app (flutter)

Scope: Lead the strategy for the Euronews mobile hybrid app product goals and features (Functional & Non-Functional requirements) based on the design handled by the client.

Product Owner | eCommerce, Banking, News

Explorado Romania

⦿ Designing ERP platform from scratch for transportation and logistics partner.

➼ Working on the following modules:
 - Acquisitions/Procurement: Redesigned the entire module for the approver role and also optimized it for mobile responsiveness and UX: PWA application.
 - Fleet module
 - Contracts module (TMS embedded solution)

➼ Decommission Plan for the legacy ERP Platform: ~10 years old
➼ Integration layer between the legacy ERP Platform and the new platform
➼ Managed the security/vulnerabilities audit for the legacy ERP Platform

➼ Coached my colleagues from the Product Management team about viable information about future features and improvements.
Some of my work can be found here: https://visuul555.hopp.to/EXPLProjects

Product Owner - Project Manager | ERP, TMS, CMS

EasyDo Digital Technologies

⦿ Owning the digital transformation of 3 verticals:

➼ Products owned, managed & improved
➼ All the projects were based on CMS with static & dynamic content
➼ Coached my colleagues from the Product Management team about viable information about future features and improvements.
➼ Provided regular evaluation feedback at the CEO's request for the entire development team: developers, QA, and design.

1. H24O for managing InfoTourism digital ecosystem (CMS)
 - https://www.infoborsa.ro/home
 - http://yellowboot.ro/
 - FirstLock.co (SaaS as whitelabel CMS: Product Vision, Product Discovery, Product Strategy) - Not deployed

2. H24M for managing museums' digital heritage ecosystem (CMS)
http://mnac.ro/
https://www.muzeulgolesti.ro

3. Internal Projects (CMS)
 - http://keypaas.com/

Some of the prototypes & diagrams can be accessed here: https://visuul555.hopp.to/easyDo

Product Owner - Project Manager | CMS, ERP

OKAPI

We are a digital product design and development agency based in Bucharest and San Francisco.
For the last 10 years, we’ve been helping startups and established brands innovate and grow.

Our passion is to transform ideas into digital products.

Main responsibilities
Onboarding Clients at Okapi Studio as a multidisciplinary Agency
Auditing existing applications/platforms
Creating Product Roadmaps, Requirements: User Stories, Action Stories, Wireframes, User Flows: Lucid Chart, Adobe XD, Whimsical (real time prototyping).
Plan development cycles and deliverables as milestones.
Workshops with incremental product iterations
Manage Projects Resources and communications with the Okapi Clients

 Product Owner | Project Manager

Nobel, Ltd

⦿ Business Development:
➼ Finding suitable Incentivizing Advertising external partners compatible with WowApp’s ecosystem
➼ Integrate the solution using the integration type which can bring the most benefits to our ecosystem.
➼ Monitor the daily revenue, product adhesion, and fraud.

⦿ Pre-Integrations:
➼ Identify compatible external incentivized Ad networks that are compatible with WowApp Ecosystem
➼ Getting the integration green line from the stakeholder & Design approval based on impact analysis (ROI, T&C: Legal & Finance)
➼ Discuss with the team which integration type & UX is appropriate for the new Ad partner based on the partner’s integration capabilities: API (S2S), SDK, iFrame, WebView, Direct Deal.
➼ Always in contact with the Head of CS to agree on the templates for replying to users’ feedback.
➼ Getting Business Specs & technical integration documentation done.

⦿ Integration:
➼ Working with the development team for delivering the DOR and DOD as soon as possible.
➼ Facilitating communication between the internal development team and external development team.
➼ Defining the feature metrics by adding fine-tuned analytics metrics flags with the team.
➼ Creating, optimizing & monitoring Ads campaigns (header-bidding & waterfall) for the best eCPM.

⦿ Post-Integration:
➼ Monitoring ARPDAU, and DAU of the new integration with the help of analytics metrics. (Mixpanel,SQL: Dbeaver, PgAdmin,Tableau) and proprietary Dashboards
➼ Monitoring & enhancing the mechanisms to lessen fraud attempts and sharing them with our partners/team
➼ Centralizing feedback from the Instant Earn powers users.

⦿ What I improved:
➼ Increased the Company revenue by 900% by researching, and making profitable partnerships by integrating compatible Incentivized Ad networks with the company ecosystem.
➼ Handling & owning the core app features (chat, audio, video call) are not affected by the updates of the calling API and external SDKs, APIs, and libraries.

https://visuul555.hopp.to/WowApp

Product Manager | Project Manager | Bussiness Development | API (S2S), SDK & Digital Fraud

⦿ Release Manager
➼ Managed Android releases & Android app performance KPIs - Google Console resource management & monitored critical issues with DevLead
➼ Improved the "Pull requests" dev team flow.
➼ Improved the Release Checklist transparency by adding vital info like API v info, automation smoke tests, and updating test procedures before deploying the app in the alpha & beta channels.
➼ Introducing Google's Android Vitals insights, Implementing test suits that minimized the slow rendering of frozen frames (junky frames).
➼ Extended the Android userbase by publishing the app to emergent stores: Galaxy Store, Amazon, Baidu.

⦿ Android Technical Product Owner
➼ Responsible for writing specs, and wireframes for technical features and making sure they are developed, designed, tested, and delivered to Production (Google SMS API, Run Time Permissions, all project libraries migration, migration from Google Cloud Messaging (GCM) to FireBase Cloud Messaging (FCM), Crash reporting Migration from Crashlytics to Firebase, migration from Java to Kotlin & Flutter, etc)
➼ maintaining a clear communication path with the stakeholders & design team.
➼ Handling & owning the core app features (chat, audio, video call) are not affected by the updates of the calling API and external SDKs, APIs, and libraries.

⦿  Scrum Master
➼ Daily Scrum meetings & weekly standups with all Android platform members.

⦿  Translations Manager
➼ Uploading the approved final strings to the translations platform: Crowdin - giving the context to our translators, 
➼ Managing translation bugs, fixing bugs, and pushing code in local env.

⦿ Beta Channel Manager
➼ Improved the Beta Channel from a useless channel: with ~10 company members to a successful and reliable A/B testing channel with 7K total - 500 DAU widespread from all over the world.

⦿ Supervising, and conducting interviewing process with HR for QA new-comers
➼ Composed QA Engineering Test with a practical and theoretical approach

Technical Product Owner | Release Manager | Scrum Master | Translations and Beta channel manager

New responsibilities assigned to the QA supervisor

- onboarding new employees specialized in Android team/platform.
- supervising Android releases/regressions and getting daily reports to the Android Release Manager
- monitoring issues reported on internal DB by the Android members.
- supervising closely critical issues that need to be prioritized. 

Core feature responsible:
 - Chat
Features delivered with the team:
 - File Sharing
 - Private Mode & enhancements (v1 & v2) 
 - Mass Invites
 - Join WowApp

Android QA Supervisor

Main responsibilities:

- Manually testing front end clients of Android, iOS, and Desktop (Windows and Mac). 
- Working in a Agile - Kanban methodology. 
- Submitting tickets in db that respect all internally methodologies. 
- Writing BDD's (Behaviour Driven Development) adapted for current features in progress, that will be executed by automation teams too.
- Creating estimations for the required tasks.
- Running cross-platform tests (on Android, Desktop and iOS) in order to assure compatibility between the different clients.
- Testing owner assigned API, Back-end issues which requires a special attention.
- Performing regression testing and reports to determine issues that need to be prioritized in critical situations.
- Creating test cases for features that are in development and updating them constantly if development and design are changed according to businesses specs.
- Analyzing initial business specs requirements and determine if they can be implemented and consistent with design interface and beta build.
- Participate in the Agile planning along with the devs, qa colleagues and scrum master - platform coordinator.
- Writing and running basic automation tests for Android.
- Reporting the daily progress to the team coordinator and to the platform coordinator.

Android/iOS/Windows/MacOs QA Engineer

Namco Bandai Networks Romania

Team Lead Responsibilities  can be grouped  in 5 categories:

1.Team Leading – Promoting,   conducting and maintaining  the  internal team procedures
2.Communication – Acquiring  information and  reporting about tests status; interacting with:  Game Producer,  QA Studio Manager,  Development team.
3.Planning – Scheduling the required  tests by  their importance and by the available resources (human, devices).
4.Database handling – Checking  /  assuring  that  every bug meets  the  internal standards of  quality.
5.Administrative  role – Handling all  administrative tasks related to his team.

Skills:
Ability to lead and maintain a QA team or more on the desired course. I have also acquired the basic ability to coordinate projects and to frame their cost limits.
Ability to assess and translate the value of individuals in the team / s, for a bonus system, which will help and motivate them to perform better.
Current work is organized and structured such that I developed a passion for professional setup / troubleshooting mobile devices.
Ability in creating adapted Test Plans/test cases for specific Carrier(s)/OS(s)/application(s) proprietary licenses (DRM, etc.)

Projects that are not mentioned in the "Projects" because their test was not started from the pre-alpha, beta, GMC, etc.

• Pac-Man Championship Edition - platform: Android – Porting for US Carrier (VCast Market)
• Ms. Pac-Man - platform: Android – porting for EU carriers
• Harvest Moon: Frantic Farming - Update for Android platform
• Pac-Man Championship Edition - platform: Android – Porting for Nook Store
• Pac-Man - platform: Android – platform: Android – Porting for Nook Store
• Galaga Special Edition – platform – Android – Porting for Nook Store
• Sky Gamblers: Rise Of Glory – platform: Android – Porting for Xperia Play Store/Google Play Store/Nook Store

QA Team Leader: Mobile Devices

Vivendi Games Mobile

- managing and coordinating a team of ~11 testers
- tracking testers' vacation pay, fractional hours and work attendance
- providing assistance and training for the new-hired testers
- providing assistance for the testers regarding the bugs' description or phones' issues
- supervising the description of the issues entered in the bugs' database and the reports received from the testers
- installing games on different kind of mobile phones with different operating systems (, J2ME based devices, Blackberry, Windows Mobile, Android, BREW devices, Sidekicks, iOS, Samsung Bada)
- assigning tasks and projects to the testers and maintaining a balanced work flow
- maintaining a constant and efficient communication path between the testing team the all the other departments (Programming, Development, Art/Graphics)
- helping to create new testing documents, checklist templates and training documents
- providing estimations and creating test plans for future projects that may arrive in the studio
- providing solutions to solve every-day team problems
- sending daily reports in US regarding all the projects we are working on
- communicating with US producers and helping to provide solutions to the problems that may occur during some of the projects.

Vivendi Mobile Entertainment

Responsibilities:

- replacing the Team Leader when needed by managing and coordinating a team of ~6 testers
- tracking testers' vacation pay, fractional hours and work attendance
- installing games on different kind of mobile phones with different operating systems (Blackberry, Windows Mobile, BREW devices, Sidekicks)
- helping to create new checklist templates
- QA testing responsibilities
- communicating with the projects' producers and supervisors to maintain a constant and efficient path
- supervising the description of the issues entered in the bugs' database and the reports received from the testers

QA Mobile Team Lead Assistant

•  Using and respecting the methods and document supplied by the Lead Tester.
•  Performing full functionality tests of pre-released games.
•  Performing full functionality test s of pre-released games.
•  Checking for performance,  playability and device compatibility problems.
•  Reporting and  verify game defects in  the dedicated database  (DevTrack, Test Track (PRO), Mantis, Jira)
•  Performing functionality tests on internally developed tools.

QA Mobile Tester

⦿ Who am I:
➼ Evangelist Product Manager with 17 years working in the IT sector, specialized in building digital products with Agile and Lean
Several hats-wearer with specialities:
— Product Management
— Project Management
— Analytical thinker
— UX/UI prototyper with User flows
— external / 3-rd party integrated solutions like SDKs, adapters, S2S (API), and WebView with the backend endpoints and tables.
— AdOps specialized in incentivized campaigns: videos, Offerwalls, Surveys

⦿ What I do:
➼ Product Manager & Leader | Product Evangelist | Product Design Prototyper | Agile Practitioner |
➼ SDK, S2S (API REST) integrations & migrations, Incentivized Advertising integrations & Digital fraud prevention.
➼ Digital Transformation with CRM, ERP, PIM, DAM, CMS, Microservices - Serverless
➼ Agile mindset with Large-Scale Scrum (LeSS) https://less.works/less/framework/why-less

⦿ How I do it:
➼ Continuous Integration | Continuous Delivery (CI/CD)
➼ Lean Product Design & Real-Time Iteration/Incremental & Collaboration

⦿ What are my specialties:
➼ As a Technical Product Manager, I have experience in driving growth and embracing the philosophy of "Disrupt or Be Disrupted".
➼ Evangelist of visual storytelling over extensive and prolonged written communication

⦿ How I build unique products
➼ Innovate by observing, learning & and connecting the dots
➼ Researching, testing and prototyping the best ideas for a product 
➼ Defining the Product Vision, Strategy, and execution with:
— Innovation Ambition Matrix
— 2x2 Revised Impact Prioritization Matrix
— GIST Framework (Goals Ideas Steps Tasks)
— User Stories based on the INVEST framework (Independent Negotiable Valuable Estimable Small Testable)

⦿Clear and swift milestones which I always promote to my team and stakeholders to have a clear progress overview.
➼ Packaging the ideas in a working & and compatible environment
➼ Build & and test the product with the team
➼ Always communicating scope changes and working closely with the stakeholders/clients 
➼ Deliver the product on time
➼ Launch the product and measure KPIs
➼ Re-Iterate by Improving the Product
➼ Measure Success and Celebrate it

⦿ Quotes that I believe in and follow in my daily work as a Product Manager
— To discover a product that is valuable, usable, and feasible. — Marty Cagan
— Sexy projects are made, not born.
— “Data beats opinions.”— Anonymous.
— Roadmaps are evidence of strategy.  Not a list of features — Steve Johnson
— People work better when they know what the goal is and why — Elon Musk

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