 Indian Digital Services

•	Boosting online sales for multiple brand websites by deploying highly targeted advertising strategies, resulting in significant increase in conversions.
•	Amplifying audience engagement by analyzing campaign performance and optimizing strategies, leading to measurable improvements in key metrics.
•	Generating substantial number of qualified leads, directly contributing to notable growth in overall revenue.
•	Enhancing click-through rates by leveraging data-driven insights to make real-time adjustments and optimize campaign effectiveness.
•	Integrating AI technology to strategically craft tailored content, enhancing client satisfaction and engagement.
•	Achieving client satisfaction and retention KPIs, ensuring consistent and long-term business relationships.

Director

Co-Founder and CEO

I am  a Strategic Digital Marketing planner for small and big organisations.

Digital Marketing Specialist

AA Business Consultancy UK

•	 Increased Lead Generation & SEO Growth – Boosted website traffic by 65% and improved organic rankings by 40%.
•	 Optimized Paid Advertising – Managed Google & Meta Ads, reducing acquisition costs by 25% and increasing ROI by 50%.
•	Enhanced Conversion Rates – Led website redesign, improving user experience by 35% and conversion rates by   20%.
•	 Project & Team Leadership – Managed multiple projects, met 100% of deadlines, and led a 5+ member team.
•	 Client Growth & Retention – Secured high-value clients, increasing agency revenue by 25% with tailored strategies.

Digital Marketing Project Manager

Amazon Logistics

•	Verified accurate labeling and scanning of parcels.
•	Oversaw inventory and refreshed delivery statuses in system.
•	Collaborated with delivery partners to resolve shipment concerns.
•	Upheld safety and operational protocols within sortation area.
•	Supported quality assessments to reduce sorting errors.

Sortation operator

InteleTravel.com

Independent inteletravel agent

PEVONIA HOTELS PRIVATE LIMITED

•	Designed, documented, and addressed Brand Website, Google Ads, OTA, and channel manager strategies that boosted sales and revenue.
•	Boosted revenue by 40% through creation and implementation of targeted Customer Communication Plan.
•	Created new acquisition strategy using email, network display, and lead generation, leading to substantial rise in organization’s revenue.
•	Increased sales by 50% within specified 6-month period.
•	Onboarded new staff and played key role in fostering high team morale.

Digital Marketing Director

Aafra Online Store (P) Ltd, India

•	Formulated business strategy, including business growth plan.
•	Utilized social media platforms such as Facebook and email marketing campaigns.
•	Participated in exhibitions to showcase products.
•	Led team of 10 staff and implemented processes to ensure efficient business operations.
•	Contributed to product innovation and ensured timely completion of shipments.

Co-founder & Managing Director      

Kotak Mahindra Bank

•	Coordinated with clients to schedule appointments.
•	Gathered leads for sales opportunities. 
•	Accompanied senior colleagues on client visits.

Insurance Sales Executive                     

Dynamic Digital Marketing Specialist with over 11 years of diverse experience in crafting innovative
strategies and executing data-driven marketing campaigns.  

My expertise spans across social media
marketing, Google Ads, SEO, and AI-powered content creation, focusing on brand growth, customer
engagement, and ROI-driven results. With a strong background in the hospitality and e-commerce
sectors, I specialize in boosting conversions, enhancing customer retention, and elevating brand
visibility.

My entrepreneurial journey includes co-founding Indian Digital Services, where I lead the growth of
multiple brands by designing tailored advertising strategies, leveraging AI tools, and optimizing
campaign performance to drive significant revenue growth. My previous experience as a Digital marketing project manager at “AAbusiness consultancy”
solidified my ability to manage client relations,
refine marketing strategies through data insights, and achieve measurable success in brand
awareness and sales.

With an academic foundation in Business Intelligence and Digital Marketing from Brunel University
London, I combine strategic planning with hands-on technical expertise to deliver impactful
marketing solutions. Proficient in tools such as WordPress, Canva, CapCut, and Google Analytics, 
  
I am committed to continuous learning and innovation in the ever-evolving digital landscape.

Fluent in English and Hindi, I thrive on collaboration and results-driven creativity to empower brands
with cutting-edge digital strategies.

#DigitalMarketing #SEO #SocialMediaMarketing #GoogleAds #GoogleAnalytics #AIinMarketing #ContentStrategy
#ECommerce #HospitalityMarketing #BrandGrowth #DataDrivenMarketing #BusinessIntelligence
#MarketingInnovation #Leadership #ClientEngagementDy

Aafra Mohammed

Ghostwriter & Messaging Strategist helping leaders achieve 70% opt-ins with a Microstory Journey using the 3-Minute Story Blueprint to build trust and convert hesitant prospects into eager customers.

Most businesses struggle to convert leads because they rely on forgettable downloads and meaningless discounts that fail to create an emotional connection. 

Prospects don't just need information, they need to feel valued, to trust you, and to experience genuine engagement. 

That's why I created the concept of the Microstory Journey, a 5-day emotional experience that uses the 3-Minute Story Blueprint to touch hearts, build authentic connections, and establish unshakable trust, turning hesitant prospects into eager customers ready to take action.

AWAI Verified Copywriter
Case Studies Certification
Sales Enablement Certification

WRITING SERVICES I PROVIDE:

📨 5-Day Education Email Courses
💲 Ghostwriting on Social Media Platforms
📰  Newsletters
🌐   Web Content
✍️   Blog Posting
📧   Email Marketing
🛒   Sales Pages
📱   Facebook/Google Ads 

WHOM I WORK WITH: I help executives, CEOs, founders, & coaches.

3 Simple Steps to Powerful Messaging
1. Define your goals and messaging. 
2. Develop a customized storytelling strategy. 
3. Execute and refine messaging for maximum impact.

HERE'S WHAT TO DO NEXT:
Email me at mike@mikehays.net OR
Book a call with me at https://calendly.com/ask-mikehays

Mike Hays

“If I were really that good… wouldn’t people just know?”

I used to think great work spoke for itself.

That thought used to haunt me.

I’d pour my heart into coaching, get referrals 
here and there, and quietly assume that great 
work would naturally lead to great clients.

Meanwhile, I watched others post daily.
Sharing testimonials. Wins. Lessons. Offers.
At first, I judged them. “Must be compensating,” I told myself.

But beneath that judgment?
A fear I didn’t want to name.

The day I tried writing a post about my services, I froze.
It felt like admitting I wasn’t good enough.
Like needing to promote meant my work couldn’t speak for itself.

But then a client said something that cracked the whole illusion:

I had no idea you even did that. 
I would’ve hired you months ago if I knew.

That hit hard.

Here’s what I finally realized:

The people who need you the most aren’t psychic.
They don’t see the lives you’ve changed unless you show them.
They don’t know the depth of your work unless you talk about it.

Self-promotion isn’t proof you’re not good enough.
It’s proof you care enough to serve beyond 
the ones who already found you.

Quiet brilliance doesn’t create impact.
Visible value does.

Self-promotion isn’t arrogance.
It’s leadership.

If you're a coach or consultant struggling to be seen
what's holding you back from showing up?

Follow Mike Hays for more insights on leadership.

Mike  Hays

Messaging Strategist & Ghostwriter for Leaders - I help you turn short stories into trust, influence, and premium clients with my Microstory Journey using the 3-Minute Story Blueprint.

If Your Team Can't Picture Your Strategy…

They'll Never Execute It Properly.

(The visualization gap that kills execution)

Everyone says, "communicate the vision."
But here's what leaders miss:

↳ Abstract strategies create confusion.
↳ Clear mental pictures drive action.

Here's why visualization transforms execution:

1. Cognitive Clarity

↳ Brain processes images 60,000x faster than text
↳ Visual concepts eliminate interpretation gaps
↳ Teams align on the same mental model

2. Emotional Connection

↳ Pictures trigger emotional engagement
↳ People commit to what they can see
↳ Abstract goals feel impossible to reach

3. Decision Framework

↳ Clear vision becomes a filter
↳ Teams self-correct toward the picture
↳ Reduces constant micro-management needs

4. Progress Tracking

↳ Visual goals show measurable progress
↳ Milestones become obvious checkpoints
↳ Momentum builds through visible wins

The Leadership Reality:

↳ Complex strategies overwhelm teams
↳ Clarity beats complexity every time
↳ Simple pictures inspire action

Your team isn't failing execution.
They're failing visualization.

Quick Question:

How do you help your team picture success?

Share your approach below
Follow Mike Hays  for more leadership insights

The Simple Clarity System I Guarded for Years

Now I’m Finally Sharing It

My career has been defined by high-stakes decisions and ticking clocks.

One thing kept me from burning out.

Clarity.

When the pressure hits, your brain 
wants options, not decisions.

More meetings, more messages, 
more browser tabs pretending to be progress.

Early in my career, I played that game.
I was always busy, rarely moving the needle.

Then higher roles raised the stakes even further.

Clients waited on my calls, revenue hinged on my calendar.

That pressure forced a hard truth on me.

Clarity isn't a nice-to-have.
Clarity is survival.

So I built a simple productivity system my career could trust.

Here is the system I use every single day:
→ Decide what you want.
→ Write it down where you will see it.
→ Each morning, choose the ONE task that moves you closest.
→ Block time and do that task before anything else.

No inbox.

No scrolling.

No “quick favors” that hijack your day.

This is how I rebuilt myself, again and again.

I have started companies, sold franchises, and pivoted careers.
Every reinvention began with one clear daily priority.

Most people confuse movement with progress.

Their calendars are full, their results are thin.

You win when your day serves your direction.

Tonight, will you pick tomorrow's one non-negotiable task?

Follow Mike Hays for more leadership advice.

There’s no “magic list” of buyer emotions.

But there is a sequence you can’t skip.

Every time someone says yes to your offer
They’ve walked an invisible emotional path to get there.

Not because you convinced them.
Because you reflected what was already true.

They were feeling something.
They saw themselves in your words.
And something clicked.

It didn’t start with logic.
It started with emotion.

Here’s what that emotional journey looks like underneath the surface:

Desire: “This matters to me.”

Resonance: “You get me.”

Belief: “This could actually work.”

Vision: “That’s what my life could look like.”

Momentum: “I don’t want to wait another day.”

That’s the runway.

Not persuasion.
Progression.

If your story, sales page, or pitch isn’t landing
Check the emotional sequence.

Are you rushing to urgency…
Before someone even believes it’s possible?

Are you pitching transformation…
Before they’ve felt seen?

Every skipped emotion is a drop-off point.
Every honored one builds trust.

Don’t just move people.
Walk with them.

Which step in the emotional journey are you most likely to skip?

Follow Mike Hays for more communication strategies

⚠️ MARKETER WARNING:

Side effects include curiosity, skepticism, and clicks..

Use of the Word “New” May Cause Unexpected Spikes in Attention, Consideration, and Click-Through Rates...

…but only if you know what the heck you're doing.

Side Effects of Reckless “New” Usage Include:

❌ Sudden bursts of hype with no substance
❌ Inflated expectations your product can’t deliver
❌ Momentary engagement followed by long-term brand erosion
❌ Confused buyers who think “new” means “unproven”

Use “New” Responsibly:

✅ Only apply to genuinely novel value
✅ Frame as a trigger for exploration, not a crutch for conversion
✅ Combine with context, contrast, or mechanisms
✅ Treat “new” as a frame, not just a feature

Final Note:

“New” is a match.
Strike it right, and it sparks attention.

Strike it wrong, and you’re just burning through trust.

Use with strategic intent or don’t use it at all.

Follow Mike Hays and look for the release of Story Sells Better Newsletter

She made a decision most people never do.

Did the world’s most famous coaches give her the right advice?

She stopped asking if she should leave her marriage.

And asked something much harder.

They still loved each other. That part wasn’t broken.

But the relationship?
It was stuck.

↳ No spark.
↳ No growth.
↳ Just a subtle decay
Like paint fading in slow motion.

She felt invisible in her own life.
Still loyal. Still present.
But disconnected from the woman she used to be.

She didn’t want a divorce.
She wanted her clarity back.

So she took a chance and asked for help 
from two people known for unlocking human potential.

They didn’t give her an answer.
They gave her a challenge:

What if, for the next 90 days, you led with love, not logic?

What if you stopped waiting to feel it, and became it?

Not the kind of love that feels good to give.
The kind that feels good to receive from him.

↳ Appreciation.
↳ Recognition.
↳ Presence.

Not to change him.
Not to fix anything.

But to clean the lens so she could finally 
see what was real and what wasn’t.

Long-term relationships gather dust.
Old resentments. Recycled assumptions.
Little bruises that go unspoken.

That dust clouds everything.

But clarity doesn’t come from distance.
It comes from immersion.

The question wasn’t:
"Do I stay or go?"

It was:
“Can I show up with zero agenda, total presence, 
and serve the love that’s still alive?”

This isn’t just about marriage.
It’s about ANY relationship that matters.

Whether it's a spouse, a business partner, or your own team:

* Don’t wait for change—>lead it.
* Don’t negotiate love—>demonstrate it.
* Don’t react from fear—>respond from alignment.

She didn’t find the answer.
She became the woman who could see it.

And the coaches who guided her through that?

Tony Robbins and Sage Robbins.

Follow Mike Hays for more communication insights.

Show Up as Yourself 

Attracts Better Clients Than Any Polished Brand Voice.

If visibility feels like selling out, this is for you.
I used to hide behind my clients’ success instead of my own.

As a coach, I hated those polished, corporate-sounding posts.

Every draft I wrote sounded like a brand deck, not me.
So I stayed quiet and told myself silence meant integrity.

Meanwhile, louder voices defined what “leadership” looked like in my space.
Then a dream client said something that stopped me cold.
“I keep referring you, but your online presence doesn’t sound like you.”

They weren’t asking for a polished version.

They were begging for the real coach they met in sessions.

That day I made one rule for visibility.
I will show up as the room version, not the stage version.

↳ No perfect brand voice.
↳ Just the questions I actually ask clients, written in my voice.
↳ No glossy carousels.
↳ Just simple stories, real stakes, and clear invitations to reflect.

The result surprised me.

Views were smaller, but the right people started reaching out.
They quoted my messy lines, not the polished phrases.

Because leadership and coaching land when they feel human.

If you fear selling out, try this experiment for thirty days.

↳ Post as if you were recapping a session to a trusted friend.
↳ One story, one client moment, one honest insight each time.
↳ Hit publish before you smooth the interesting edges away.

Visibility is not selling out when your values hold the microphone.
What part of you are you still hiding from clients?

Follow Mike Hays for more visibility advice

Sometimes the most obvious solution is staring us in the face…

But we can't see it because we're looking too hard.

(The hiring mistake that costs us millions)

We overthink everything:
↳ The revolutionary marketing agency
↳ The perfect candidate profile
↳ The groundbreaking strategy

But here's what we miss:

What No One Wants to Admit:
↳ 73% of great hires come from internal referrals
↳ Our best marketing ideas already exist in customer feedback
↳ Winning strategies are often simple executions done consistently

Here's why we overlook the obvious:

1. Complexity Bias

↳ We assume harder = better
↳ Simple solutions feel too easy
↳ We discount what's right there

2. External Validation Trap

↳ We chase shiny new agencies
↳ Ignore our internal expertise
↳ Outsource what we already know

3. Strategy Paralysis

↳ We overcomplicate proven methods
↳ Analysis replaces action
↳ Perfect becomes the enemy of good

The Hidden Power:
Our best people are already here.
Our winning message is in our reviews.
Our strategy worked last quarter.

Quick Question:

What obvious solution have you been overlooking in your business?

⤵️ Share below

I could visualize every game as an athlete.
But in business? I couldn’t see anything.

On the field, mental rehearsal was easy.
➤ I knew the plays.
➤ I knew the opponents.
➤ Everything was predictable.

Business wasn’t.

I couldn’t “see” my customers, my market, or my next move.
And it frustrated me.

Then it clicked:

Athletes visualize what they already know.
Entrepreneurs visualize what doesn’t exist yet.

So I changed my approach.

Instead of trying to see the whole future, I visualized one thing:

• One customer with one problem
• One conversation that creates clarity
• One outcome I can actually influence
• One referral from solving that problem

That’s when visualization started working again.

Because business visualization isn’t about perfection.
It’s about specificity.

Stop trying to imagine “success.”
Start imagining the next real scenario you’ll face.

Small picture → clear action → real results.

Follow Mike Hays for more leadership advice.

How a 30-Second Ordinary Moment

Creates Massive Engagement

Most people think great stories need big drama.
They don’t.

I used to believe “epic” moments made content compelling.
Massive wins. Huge failures. Perfectly crafted narratives.

But the posts that resonated most were never the dramatic ones.
They were the small, honest moments I almost didn’t share.

Like the awkward client call.
Or the lesson learned on a random Tuesday.
Or the quiet realization that changed how I lead my team.

You probably don't want to hear this...
Readers connect far more with relatability than spectacle.

They don’t want heroes.
They want humans.

Big stories entertain.
But simple stories connect.

The imperfect detail is what makes people trust you.
The honest moment is what makes people remember you.
The everyday struggle is what makes people engage with you.

You don’t need a dramatic arc to be compelling.
You need clarity, honesty, and a moment someone can see themselves in.

Small stories build big impact.
What “ordinary” moment taught you something recently?

Follow Mike Hays for more microstory tips

The Day I Realized the Market Wasn’t My Enemy

It Was My Mind.

Most entrepreneurs struggle with the same invisible enemy:
(And it's not competition, market conditions, or lack of resources)

False beliefs about themselves.

I know because I fought these battles:
↳ Wasn't a natural communicator
↳ Struggled with confidence
↳ Came from nothing
↳ Felt "not enough"

Here's what changed everything:

1. Evidence Collection

↳ Document every small win
↳ Track progress, not perfection
↳ Your past proves your capability

2. Reframe Your Origin

↳ "From nothing" = resourceful problem-solver
↳ Scarcity taught you efficiency
↳ Your struggle is your competitive advantage

3. Confidence Through Repetition

↳ Confidence isn't innate, it's built
↳ Every post, every conversation adds up
↳ Action creates belief, not the reverse

4. Communication as a Skill

↳ Nobody is born a great communicator
↳ Clarity beats charisma every time
↳ Practice makes you powerful

The Truth:
Your false beliefs aren't facts.
They're outdated stories you keep telling yourself.

Quick Question:

Which false belief held you back the longest?

⤵️ Share below

Thank you, Holly Moe, for helping me rewrite the story I was telling myself.

Want to Be the Most Interesting Person in the Room?
Stop Trying So Hard.

(The counterintuitive truth about charisma)

Everyone wants to captivate.
But here's what actually works:

↳ Curiosity beats performance every time.

Here's why being interested beats being interesting:

1. People Remember How You Made Them Feel

↳ Not what you said about yourself
↳ Not your accomplishments
↳ But how seen and heard they felt

2. Questions Create Connection

↳ "Tell me more" builds trust
↳ Genuine curiosity disarms people
↳ Listening creates loyalty

3. Your Ego Gets in the Way

↳ Talking about yourself = transactional
↳ Learning about others = relational
↳ Relationships drive opportunities

4. Interesting People Are Collectors

↳ They collect stories, not spotlights
↳ They gather insights, not applause
↳ They build depth through others

5. The Paradox Nobody Talks About

↳ The less you try to impress
↳ The more impressive you become
↳ Authenticity always wins

The Real Secret:
↳ Stop broadcasting. Start discovering.
↳ Stop performing. Start connecting.
↳ Stop talking. Start listening.

When you walk into a room focused on understanding 
rather than being understood, everything shifts.

You become magnetic not because of what you say, 
but because of how you make others feel valued.

Quick question:

Who's the most interesting person you've ever met  
and what made them that way?

⤵️ Share your story below
Follow Mike Hays for more insights on authentic connection

If You Think Your Question Isn't Worth Asking…

You're Missing the Biggest Growth Opportunity.

(The mindset shift that changes everything)

Everyone thinks, "My question is too basic."
But here's what I've learned after 15 years:

↳ Your "dumb" question is someone else's breakthrough.
Here's why you should ask anyway:

1. The Expertise Curse

↳ Experts forget beginner struggles
↳ Your question fills knowledge gaps
↳ Creates valuable teaching moments

2. Collective Intelligence

↳ Questions spark deeper discussions
↳ Others have the same uncertainty
↳ Community learning accelerates growth

3. Vulnerability Creates Connection

↳ Admitting confusion builds trust
↳ Shows authentic learning mindset
↳ Attracts genuine helpful responses

4. Question Quality Myth

↳ "Basic" questions often reveal fundamentals
↳ Simple inquiries expose complex issues
↳ Clarity benefits everyone involved

What you should know:
↳ Courage to ask creates breakthrough moments.
↳ Your question validates others' confusion.
↳ Silence keeps everyone stuck.

The smartest people ask the most questions.
Not because they know less.
Because they understand learning never stops.

Quick Question:

What's one question you've been afraid to ask? 
Share below and let's learn together.

Before: Brilliant but Invisible. 

After: Visible, Trusted, In-Demand.

The most talented professionals often remain invisible in their industries.

(And it's not because they lack expertise)

It's because of three limiting beliefs.

But here's what they don't realize about visibility:
It's not about ego.
It's about impact.

The Hidden Barriers:
↳ "My credentials should speak for themselves"
↳ "Good work will naturally be discovered"
↳ "Self-promotion feels arrogant"

Here's why these beliefs sabotage success:

1. The Service Reframe

↳ Sharing knowledge isn't bragging. It's helping
↳ Your expertise solves real problems for people
↳ Staying quiet deprives others of solutions

2. The Credential Trap

↳ Qualifications open doors, but stories close deals
↳ People connect with transformation, not titles
↳ Your experience matters more than your degrees

3. The Discovery Myth

↳ Exceptional work happens behind closed doors
↳ Visibility requires intentional communication
↳ Talent without promotion equals missed opportunities

The Part You Can’t Ignore:
Your expertise sitting in silence helps no one.
Your knowledge locked away serves no purpose.
But your voice sharing wisdom changes everything.

The experts who break through don't abandon humility, they channel it into service.

They understand that hiding their light isn't noble; it's selfish.

Quick Question:

What's one piece of expertise you've been keeping to yourself that could transform someone's business?

Follow Mike Hays for more leadership insights.

Authority isn’t about confidence.

It’s about language.

We often assume people follow the loudest voice in the room.
But in real conversations, especially at work
authority shows up in much quieter ways.

I started paying attention to the people who 
consistently guided discussions.

↳ They weren’t forceful.
↳ They weren’t dramatic.
↳ They simply used intentional phrasing that changed how others responded.

And once you notice it, you can’t unsee it.

Three simple shifts can instantly change 
how people perceive your authority even 
if nothing else about you changes.

1. Use words that imply direction.
Phrases like “I’d like to set the direction here…” 
or “I don’t like the direction this is heading…” 
subconsciously signal leadership.

The moment you reference direction, people look to you to guide it.

2. Frame ideas through experience.
Open with, “In the past, I’ve found…” 
or “In these situations, I prefer…”

These phrases add instant credibility
not because you’re boasting, but because 
you’re grounding your perspective in pattern recognition.

3. Set expectations clearly and calmly.
Statements like “Let’s focus on the issue at hand…” or 
“Here’s what I think we should prioritize…” 

Bring clarity to the conversation.
And clarity creates trust the foundation of authority.

None of this requires a title.
None of this requires dominance.
Authority is simply controlled direction, 
earned clarity, and consistent language.

Credit to Jefferson Fisher, whose ideas inspired this lesson.

If you want more authority, start with your words they shape the room long before your title does.

What phrase do you use to guide conversations?

Follow Mike Hays for more communication insights.

taplio

The Battle

Aafra Mohammed

Mike Hays

Followers

Posts

Engagements

Likes

Performance ScoreMike Hays's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Aafra Mohammed

Mike Hays

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mike Hays's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMike Hays's LinkedIn Performance