Founder at X Proven | B2B Lead Gen Expert | Increasing brand awareness and profits through strategic email marketing - B2B lead generation agency with over $100MM in sales for our clients using personalized cold emails.

X Proven

Founder

Chief Marketing Officer

City of Houston

Cross-Collaboration: Narrowed ideal customer profile with performance and reporting teams to ensure closed-loop learnings and improve targeting effectiveness by 25%. Produced concise, relevant, insightful driven presentations and recommendations, both internally and cross-departmentally. Recognized for strong business acumen, statistical, analytical, and problem-solving skills, and managed complex processes with cross-functional teams.
Growth: Developed new partnerships, social engagements, and advertisement opportunities to introduce and generate additional revenue streams.
Insights: Utilized third-party research and partner tools to deliver research insights and trends about audiences and marketplace, including competitive intel reports (audience, brand, market, competitive, etc) to inform marketing strategies and plan optimization 
Campaign Management: Worked with internal departments to execute nationally marketed campaigns, plan for global digital distribution, and repurpose a 2MM+ consumer sales and marketing database. 
Demand Generation: Owned the full visitor-to-trial funnel, applying both strategic and tactical digital marketing plans with reporting, budgets, and re-forecasts, emphasizing acquisition and conversion. 
Content Creation: Wrote copy and owned processes to communicate with our members across key engagement channels: email, social media, advertisements, SMS, etc.
Measurement: Conducted audience testing of various email copy to establish effective and consistent brand messaging across customer accounts. Analyzed member feedback and data to bring key actionable insights to the marketing and product teams.
Key Results: Results from the initial email outreach campaign in 6 months had 9871 deliveries, a 4.6% reply rate (458 replies), 68 leads (15% of replies), 40 meetings (8.73% conversion rate). Also achieved  >50% open rates on all campaigns, lowered pay-per-click (PPC) 37% leading to 25 new leads from PPC in the first 2 months.

Email Marketing Director 

Convert Media Group Marketing Agency

Growth: Grew net new marketing-sourced pipeline to 80%+ for middle market and 20%+ for enterprise. Grew unaided brand awareness to 20%+ amongst our target buyers.
Subscriber Retention: Created and scaled marketing programs to drive 130% net retention among existing customers
Product Marketing: Expanded product marketing to launch content delivery into new markets and new countries, merchandising existing pilots and other demand generation activities to drive adequate pipeline across multiple products, verticals, and geographies.
Key Results: Accomplished 5982 deliveries with a 6% reply rate (370) and 96 meetings booked from cold email campaigns in 6 months.

Email Marketing Officer

Growth: Increased site traffic by 15% from paid sources (PPC, grant program, advertisement in media publications, video, etc.
Key Results: Led the acquisition of a new partnership, achieving 90% MOM savings through A/B testing. 20% increase of conversion rates through development of engaging landing pages.

Email Marketing Manager

Keyword Optimization: Optimized website to increase keyword density & homepage tags, metadata, photo data, etc. Distribute Facebook and Craigslist content with geo-targeted keywords & setup/maintain Campaigns 
Content Creation: Developed marketing content such as email, landing pages, sales enablement tools, webinars, and social media (organic and paid) 
Market Research: Conducted consistent research on best practices and the latest trends in brand and agency marketing that ensure that the business can get ahead of the competition, in order to provide growth opportunity for client
Growth & Lead Generation: Developed strategic turn-key marketing programs to generate qualified leads to support brand, pipeline, revenue and growth goals. Resulted in email outreach campaign numbers: 67% average open rate, 5% average reply rate with 38 replies total.

Digital Marketing Associate

Generating leads, no matter the industry, can be difficult. The digital agency space is vast, and getting leads presents its own challenges. At X Proven, we focus on optimizing your digital agency’s sales cycle and empowering the inbound marketing strategies.   At X Proven, we offer a top-down approach to your company. After analyzing your current channels, we create a customized game plan to improve your inbound marketing channels including cold calls & emails, agency partnerships, directories, networking events, podcasts, social media management, content promotion, and retargeting of paid ads.  I’ve worked with some of great industries and businesses like the City of Houston Parks & Rec. I’m responsible for generating millions in B2B sales over the course of my career. If you’d like to upgrade your inbound marketing, I’d love to help. Send me an email [brian@xproven.com] to see how I can help, or learn more about what we’re up to on our website [http://xproven.com].

Brian W.

Rakaam

Desarrollo comercial y ventas (Ayudando a empresas de servicios a aumentar sus ventas)

Ayudamos a hacer crecer la venta por internet de pequeñas y medianas empresas.

Socio fundador

Fullhipoteca

Co-Founder (Encontramos el mejor crédito hipotecario para ti)

AllNutrition

Formación de equipo digital y sus aristas.
+400% de venta en eventos Cyber
Líder en implementación CRM Hubspot.
+17% CTR promedio en campañas Google.
Implementación de campañas redes sociales.
+90% CTR con estrategia mailing.
Incorporación a cinco marketplaces y sus estrategias.
+300% aumento en venta mensual.

Head Omnicanal & Digital media allnutrition.cl

Natura

+Desarrollo de inteligencia digital para consultoras.
+Implementación se Dashboard & Analytics.
+Análisis de ppto y rendimiento de campañas. 
+Aportes directos al desarrollo del negocio digital.
+10.000 nuevas consultoras digitales.

Business Intelligence digital  Natura.cl

Belcorp

Desarrollo digital para Esika, Cyzone y Lbel
+$600 MM en piloto de venta digitalizada.
+Automatización de procesos 
+Mejora continúa de canal de devoluciones.

Lider de canales digitales e inventario

QuieroSushi.cl

CEO & Cofounder Startup Quierosushi.cl (adquirida)

Hay una situación muy preocupante. Probablemente tu empresa tenga un excelente servicio pero no logras obtener la venta que necesitas para continuar creciendo. 

Sin embargo, hay empresas que crecen más rápido que la tuya con servicios de menor calidad y cada vez peor. 😰

Probablemente en algún momento te has preguntado:

👉¿Cómo puedo encontrar más clientes para mi empresa?

👉¿Cómo puedo tener una mejor presencia digital?

👉¿Cómo hago crecer mi marca en internet para vender más?


Si aún no logras encontrar la forma de conseguir nuevos clientes a través de internet, no pierdas más tiempo y haz un cambio.  

Me llamo Sebastián 👋 y tengo más de 11 años en marketing digital. Mi equipo y yo nos dedicamos a crear flujos de venta efectivo para que tu empresa de servicios comience a crecer nuevamente de manera rentable.👍

Si quieres obtener una maquina digital que genere venta en internet, envíame un correo a 
 📧 sebastian@rakaam.cl


⚠⚠⚠⚠⚠⚠⚠⚠⚠⚠⚠⚠⚠⚠⚠⚠⚠⚠⚠⚠⚠⚠⚠⚠⚠⚠⚠⚠⚠⚠⚠⚠
Un último detalle. También trabajé para empresas y contraté agencias de marketing digital que no generaron valor. RAKAAM fue creada para ser transparentes, responsables y ser una inversión para las empresas, no un gasto. Es por eso que para todos nuestros clientes activos, nuestros servicios se financian con las ganancias que generamos en sus negocios. Hablemos!

taplio

The Battle

Brian W.

👉 Sebastian González

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?