Stealth Startup

Founder

Covalent

Ecosystem Growth Lead

Cere Network

Senior Manager Strategy Business Development

Unmarshal

Unmarshal is a Multichain Data Infrastructure for Defi, NFTs, P2E games, Analytics, etc.

Having indexed 7 L1/L2s within a year of inception, we plan to expand by indexing 20+ chains by the end of 2022

Head of Business Development

Polygon (Previously Matic Network)

Finalized deals of 35+ Dapps to deploy on the Polygon ecosystem, providing grants of over $250k+

Worked alongside CEXs like Binance, HotBit, Ascendex, etc to integrate Deposit/Withdrawal on the
Polygon chain.

I was the sole Point of Contact of PolkaDot projects and finalized various cross chain deployments
of popular projects like Standard protocol, Darwinia, Akropolis, etc.

Created an active ecosystem with incubators around the world, so as Polygon can be the blockchain of choice for promising new projects, thus generating various Polygon native projects.

Performed valuation of various incubation projects, depending on factors like target market,
market size, entry barrier, team & project uniqueness which aided in funding decisions taken by
Polygon Studios.

Growth Specialist

Scaler Academy

Senior Business Development Associate

Nest Protocol

Catered to various potential projects to use Nest’s oracle services

Got DefiPulse.com onboarded on to the nest ecosystem

Handled the official Telegram Group of Nest Protocol across different time zones.

Posted regular snapshot of the price oracle updates to the community 

Assisted in creation of detailed video regarding what the protocol is, and detailed guide for the community to stake & earn block rewards.

Pundi X

Was a part of the team managing the Indian community. As well performed thorough research to come up with quality content to be posted if approved for the blog & official medium of the company.

Also targeted the Indian retail chains, for adaptation of the PundiX POS machine. Covered 6 malls around Delhi, during this time

Moreover, was a part of writing the whitepaper catered to Indian merchants in a simple to understand language, explaining the benefits of blockchain and also the PundiX POS machine.

Business Development Facilitator

As Ecosystem Growth at Covalent, I leverage my skills o develop and execute strategic partnerships & growth strategies to drive user acquisition, engagement, and retention for the leading provider of blockchain data. 
Covalent's mission is to empower developers, investors, and researchers with the most comprehensive and granular data across multiple blockchains. 
With over 5 years of experience in the crypto and blockchain space, I have worked with various projects and platforms, such as Cere Network, Unmarshal and Polygon, to develop and execute growth strategies, partnerships, and community initiatives. 
I am passionate about the potential of blockchain technology to transform various industries and sectors, and I enjoy collaborating with innovative and diverse teams to achieve shared goals and vision.

Sreenjoy Mallick

Blackhawk Network India

Product Manager

IndiaMART InterMESH Limited

Owning the Apparels group (retail) accounting for 50k paid sellers and 2M pageviews (weekly). Responsible for the onsite (desktop, mobile site) search results and discoverability, product-seller listing ranking, SEO optimisation
•	Orchestrated the development and execution of a robust SEO content strategy tailored specifically for the apparel division, resulting in heightened online visibility and increased organic traffic.
•	Conducted comprehensive user research involving the analysis of search keyword-category mappings, geographical buyer-seller dynamics, pricing data, and user surveys. Leveraged insights to optimize user journeys and conversion funnels through rigorous A/B testing, multivariate testing, and data-driven optimization techniques.
•	Spearheaded the ideation and launch of two innovative features across digital properties, addressing identified gaps in the market. Led the conceptualization of business logic and collaborated seamlessly with development, UI/UX, and QA teams to ensure successful implementation. 
•	Achieved significant improvements in key metrics, including a remarkable increase in conversion rate from 65% to 80% and a 10% uplift in overall traffic for the apparel group's app and mobile website. Successfully reduced erroneous matchmaking instances from 40% to 11% within the apparel segment.
•	Undertook a strategic side project involving the creation of 500 SEO-optimized Brand product detail pages for the e-commerce website. Collaborated cross-functionally to deliver seamless buyer journeys, while meticulously tracking the project's impact and scalability.

Assistant Manager

Gartner

-Collected and analyzed the data for the Digital Product Benchmarking team. 
- Collected data for 17 mobile websites in retail for features like category pages, product pages, cart, and checkout.
- Analysed and created case studies for clients n segments where the client's website mobile UI/UX was lacking in features like hamburger icon, accordion menu, cross selling etc

Digital Marketing Intern

Avon

Competitor analysis in terms of digital marketing strategy, product line review (pricing and shades), new launches (Nykaa, Sugar Cosmetics). Identified gaps in the product portfolio, new distribution channels. Mapped customer segments with prices and product format (shades-lip, eye). Reported digital marketing trends and gaps (for Avon)

Marketing Intern

TEDxIIMKashipur

•	Organized TedX 2020 online, handled the tech domain leads for speaker and digital marketing across social media platform and official TEDx & college website
•	Converted Ranjith Mukundan (CEO of Stellapps) as a guest speaker
•	Generated organic traffic, content designing/positioning
•	Ran 3 digital marketing campaigns across social media handles on TEDX theme
•	Designed the online event schedule & content calendar, Cumu, New  likes: Instagram (300+), LinkedIn (300+), Fb (100+); 390 attendees

Member

Tata Steel

Analyzed 3 academic reports and news articles to understand the global iron ore/steel market and look for opportunities in Indian context in post COVID scenario for tata steel. Discerned, market is going to be price volatile for the next six months.  Proposed to focus on higher end value iron ore products - pellets/ore blends.

Market Research Intern

Schreiber Foods

•	Conceptualized and launched a Go-to-market strategy for Schreiber’s milk products in B2B segment (major regional food brands in Rajasthan, M.P., Chhattisgarh), gauged the market scenario for the B2C segment (regional retail chains)
•	Based on competitor analysis-regional clients, distribution channels, pricing strategy (Amul, Sanchi),primary and secondary research (inside sales).Analyzed post Covid trends in food industry and impact on Schreiber’s target market
•	Formulated pricing strategy: Proposed optimum transportation rate (Rs 45/km), geography-based profit margins
•	Listed prospective clients and engaged the leads. Tied up with 17 distributors, 9 transporters, 2 manufacturers.
•	Initiated a deal to sell butter worth Rs 50 lakh with a biscuit manufacturer. Proposed strategy to penetrate Rajasthan: be open to cash payments, give exclusive distributorship and forego advance payments (initially) to build trust.
•	Based on the portfolio gap analysis, recommended addition of Khoya based item in product line. Recommended to tie up with cloud kitchens and food aggregators (as a blue ocean strategy) based on the post Covid industry trends

Market Research and business development

Womenite

-wrote on women issues
- brainstormed ideas for the women rights campaigns for digital media as well as onground

taplio

The Battle

Sreenjoy Mallick

Yukta Yadav

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