With over five years of experience in web design and development, I create stunning and responsive websites for clients across various industries and niches. I work as a Web Designer and Developer at Webflow, a leading no-code platform that empowers anyone to build and launch websites without writing code. I also offer my SEO expertise as a freelancer on Fiverr, a global marketplace that connects businesses with digital services.

I have mastered multiple tools and platforms, such as HTML, CSS, JavaScript, WordPress, Shopify, and Squarespace, and I have a passion for creating beautiful and user-friendly web pages that showcase the brand identity and value proposition of my clients. I have successfully completed hundreds of projects, ranging from landing pages and portfolios to e-commerce sites and blogs, and I have received multiple positive reviews and ratings from satisfied customers. I am always eager to learn new skills and trends in web design and development, and I am constantly updating my portfolio and profile to reflect my latest work. I am a reliable, creative, and collaborative web designer and developer, and I strive to deliver high-quality and satisfying results for my clients.

Sarafatul Rabby Ⓥ

Fast websites. No fluff. No waiting around.

Most agencies turn a basic site into a three-month saga. Endless meetings, bloated processes, too many hands on the wheel.

We cut all that.

The only thing that matters: getting a polished, high-converting site in front of users, fast.

Not with "AI magic." Not with some secret SaaS. Just a battle-tested stack and a zero-patience approach.

Skip the brainstorm sessions that go nowhere. Every project starts with a formula: what does this site need to do? Who is it for? What should be impossible to miss above the fold?

Then: ruthless prioritization. No one cares about that sixth color palette or a 40-slide moodboard. Nobody's reading your "Our Story" page.

Figma for layouts, Webflow for builds, a couple of animation tools to keep things sharp but lightweight. Slack and Notion to keep everyone out of email hell. Loom for feedback that actually gets seen.

If a tool slows us down, it’s gone. If a process adds friction, it’s dead weight.

Clients don’t want a tour of your process. They want results. They want to launch. They want to see something real by next week, not next quarter.

Turns out, nobody misses the extra noise.

Fast work isn’t sloppy work. It’s focused. Relentless. No excuses.

Ship fast, polish as you go, repeat.

That’s how you get from zero to live without losing your soul (or your weekends).

Sarafatul Rabby

No alternative text description for this image

Founder at OptiDan: Driving SEO Success on Autopilot | Ex-Dell | It’s time to clean your website 🤖 🚀

With two decades in retail and e-commerce (Dell, GSK, Beiersdorf, Perrigo, Hello Drinks – exited), I’ve seen first-hand how poor product data and duplicated content quietly erode performance. The result? Missed visibility, lower conversions, and wasted potential on the digital shelf.

At Optidan AI, we transform product data into retail discovery and search performance. Our agentic AI platform helps mid-to-large retailers enrich product feeds, scale content workflows, and optimise thousands of SKUs in days, not months or years.

We focus on:

> Turning raw product data into high-performing, brand-aligned content
> Optimising for AI-powered search (ChatGPT, Perplexity, Google SGE)
> Streamlining workflows for speed-to-site and efficiency
> Driving measurable lifts in traffic, conversion, and digital shelf performance

Retail is changing fast. AI agents now filter, recommend, and rank your products before customers even land on your site. If your content isn’t structured, readable, and intent-led, you’re invisible in this new landscape.

That’s why we exist: to help retailers get discovered, stay competitive, and unlock growth at scale.

I’m always open to conversations around retail, AI, and partnerships. Let’s connect.

JP Tucker

Back into work after a busy holiday period on the Central Coast and one thing is clear.

Conversations have already moved forward.

2026 isn’t something retailers are planning for later. It’s off and running.

What’s changed is the focus on speed and outcomes.

Teams are looking closely at how better product data and content reduce returns by giving customers confidence before they buy. 

They’re also realising that optimising product, category and brand pages at scale doesn’t just lift visibility, it drives more qualified traffic across the entire site.

The bigger shift is timing.

Waiting months to fix content, fill data gaps, or clean up supplier-led pages is no longer acceptable. 

Search and AI discovery move in real time, and the brands moving fastest are pulling revenue forward, not chasing it later.

Speed to market has become a growth lever.

Not just for traffic, but for conversion, reduced returns, and bringing sales forward into the year rather than hoping they show up eventually.

That’s where the real advantage is opening up.

Excited to see how teams tackle the year ahead.

#Retail #Ecommerce #ProductData
#CustomerExperience #RetailPerformance
#DigitalShelf

CEO & Co-founder @ Optidan | Transforming Product Data into Retail Discovery & Search Performance | Retail AI Speaker

Agentic Commerce 2016 back to work - Optidan founder JP Tucker

Before building startups, I spent over a decade inside large operational teams.

It’s where I learned that most performance problems aren’t people problems. They’re workflow problems.

I led Kaizen and process improvement projects across large operational teams. We mapped end-to-end workflows, removed duplication, fixed broken handoffs, and challenged processes that had quietly become “just the way things work.”

The result was over $700k USD in year-on-year savings on one project!

No jobs were lost.
Teams were redeployed to where they were actually needed.
People were upskilled.
Error rates dropped.
Cost centres became efficiency engines.

What stayed with me wasn’t the savings number. It was the pattern.

When capable teams are buried in manual work, unclear ownership, and legacy workflows, performance stalls. Not because of effort, but because the system around them creates friction.

I’m seeing the same pattern again today as retail teams navigate the agentic AI shift.

Content bottlenecks slowing product launches.
Offers going live but not being found.
Smart teams constrained by workflows designed for a different era.

Back at Dell, the unlock wasn’t working harder. It was stepping back, mapping the process honestly, and trusting teams to improve it.

That lesson has followed me ever since.

Efficiency isn’t about cutting. It’s about clarity. 

The biggest win was, teams responded positively to the changes!

#Leadership #OperationalExcellence #ProcessImprovement #CostOptimisation
#CFOInsights #RetailTransformation

JP Tucker - Former Dell Employee - Optidan founder Australia

𝐔𝐧𝐢𝐯𝐞𝐫𝐬𝐚𝐥 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐏𝐫𝐨𝐭𝐨𝐜𝐨𝐥 𝐫𝐞𝐚𝐝𝐢𝐧𝐞𝐬𝐬 has been the headline this week.

Everyone is talking about what it unlocks, how fast it will move, and who is ready.

Think of it like the start line of a marathon race!

Two groups turn up on race day.

One group has trained for months.
They know the course, the conditions, and their limits.

The other group registered late, picked up their bib, and assumed that was enough.

Both groups are officially in the race.

Only one group is prepared to compete.

In AI-led commerce, 𝐭𝐡𝐞 𝐩𝐫𝐨𝐭𝐨𝐜𝐨𝐥 𝐢𝐬 𝐭𝐡𝐞 𝐬𝐭𝐚𝐫𝐭 𝐥𝐢𝐧𝐞.
But 𝐀𝐈 𝐚𝐠𝐞𝐧𝐭𝐬 𝐝𝐞𝐜𝐢𝐝𝐞 𝐰𝐡𝐨 𝐫𝐮𝐧𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐥𝐞𝐚𝐝 𝐩𝐚𝐜𝐤 before checkout, cart, or payment ever comes into play.

That decision happens in 𝐭𝐡𝐞 𝐨𝐩𝐭𝐢𝐦𝐢𝐬𝐚𝐭𝐢𝐨𝐧 𝐥𝐚𝐲𝐞𝐫.

If your product data, category structure, content quality, and site consistency are not prepared, the protocol never fires for you.

So the real question is not whether you are ready for the protocol.

It is whether you have done the preparation.

𝐖𝐡𝐢𝐜𝐡 𝐠𝐫𝐨𝐮𝐩 𝐚𝐫𝐞 𝐲𝐨𝐮 𝐢𝐧?

#FashionEcommerce #FashionRetail #AgenticCommerce #AIShopping #AIinRetail #RetailTech #UniversalCommerceProtocol

Diagram showing Universal Commerce Protocol readiness for retailers, highlighting the optimisation decision layer where AI agents evaluate product data, content quality, category structure, and site consistency before checkout and commerce execution.

Most retailers don’t have a content problem.

They have a decision problem.

Blank product pages.
Missing data attributes.
Supplier-led descriptions reused across multiple sites.
Content that reads fine to a human, but gives search engines and AI very little to work with.

These aren’t edge cases.

In a study of hundreds of online retailers, over 85% failed basic search KPIs.

Not because teams weren’t working hard.
Not because the products were wrong.
But because the systems behind the scenes were built for distribution, not decision-making.

Search engines don’t reward presence.
AI agents don’t reward availability.

They reward clarity. They want to know more about the product so they can match it to the shoppers intent.

When a product page can’t confidently explain, compare, or guide, it doesn’t get chosen. Not by a customer, and not by an agent acting on their behalf.

That’s not a future risk.

It’s already happening.

Curious.

#RetailStrategy #Ecommerce #SearchVisibility #DigitalCommerce

taplio

The Battle

Sarafatul Rabby Ⓥ

JP Tucker

Followers

Posts

Engagements

Likes

Performance ScoreSarafatul Rabby Ⓥ's LinkedIn Performance

Performance ScoreJP Tucker's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Sarafatul Rabby Ⓥ

JP Tucker

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sarafatul Rabby Ⓥ's LinkedIn Performance

Performance ScoreJP Tucker's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSarafatul Rabby Ⓥ's LinkedIn Performance