Elucidata

Growth

Solarad.ai

☀️ Solarad.ai is revolutionizing solar energy with 3x precise forecasts for generation and weather.
⚙️ Reducing power imbalance for Power Producers and improving grid stability for System Operators.

Co-Founder & CEO

Used ML & analytics to solve large-scale problems such as increasing Global Fleet Utilisation, Engine Efficiency, EV Charging station locations, etc.
3 Patents - V2X technology for EVs

Data Scientist

Part of the official Graduate Program as a Developer, Product, and Data Scientist.
I invented three patented solutions with a business impact of 80 Million GBP.

Graduate Software Engineer

Board for Student Welfare (BSW), IIT Delhi

At the helm of IIT Delhi's Mentorship Club, lead a squad of 140+ mentors dedicated to freshers' college journey.

Mentorship Coordinator

Department of Electrical and Computer Engineering, University of Minnesota

Data Mining Research Intern.
I analyzed global spatio-temporal data from environmental science to uncover climate change patterns.

Research Intern

Student Mentorship Program, IIT Delhi

Secretary

JCB India Ltd.

Analysis and Design of Advanced Time Office.

Internship

Board for Student Welfare, IIT Delhi

Representative

Power Forecast for Renewables | Co-founder @solarad.ai

Ravi Choudhary

Pillar Bank

Prowess Marketing Services

Fractional CMO

Authentic®

Authentic® is a national fractional CMO firm, serving clients across the United States and beyond. We were early pioneers in our industry, and continue to set the standard for fractional CMO excellence.

Our unique approach combines Marketers + Methodology + Mindshare to help growing businesses Overcome Random Acts of Marketing® and increase maturity, growth, and transferrable value.

We are Authentic Fractional CMOs™
Tested. Trusted. True Executives.
Learn more at www.authenticbrand.com

Authentic Fractional CMO™ 

International Decision Systems

Led marketing for global finance software company. Developed marketing strategies and ABM programs to expand customer relationships; designed regional thought leadership programs, targeted industry events, and created digital campaigns to generate create awareness, grow demand and build sales pipeline. 

Brand champion - evolved IDS brand image through uplifted messaging, new website, storytelling-style presentations and enhanced SEM. Resulted in increased brand awareness, better-qualified leads and C-level customer advocates.

Managed team, agencies and partners to ensure successful implementation of global plans across digital and social media channels, and at industry trade-shows, targeted events and company's annual user conference. Public relations/media spokesperson and internal communications including successful and highly visible relaunch of company's core software product.

Director of Marketing - Global

OppSource

At demand generation firm, I developed and managed B2B client relationships for several high-tech/SaaS clients across healthcare, human capital, financial services, and retail verticals. Successfully grew customer accounts 25% over plan. Designed and delivered personalized, content-driven digital marketing programs via company's proprietary software to optimize prospect engagement, lead nurture and deliver sales-ready leads. 

Managed cross-functional delivery team. Developed agency's account management operational delivery standards and reporting metrics.

Senior Account Director

Lawson Software

Marketing leader for Lawson Professional Services, Learning and Global Support $600M business units. Worked closely with executives on messaging and content that drove greater awareness and services conversions. Directed a cross-functional, global team. 

"One of the things that impressed me most is her creativity. In the sometimes unexciting world of ERP marketing, Tracy consistently came up with unique, innovative approaches to marketing Lawson Professional Services and Global Support." - Jeffrey Frank, VP Marketing, Lawson Software, excerpt from letter of recommendation.

Global Marketing Leader

CPP North America (and formerly Metris Companies)

Directed and managed Financial Services clients including Fingerhut, Chase, Citibank and Capital One. Marketed fee-based products to portfolios and generated $20M of revenue through multi-channel strategies. Achieved 30% margins on an historically unprofitable account through highly targeted segmentation.

Carlson Marketing Group (now AIMIA)

Developed and managed loyalty marketing programs for Hallmark, Eddie Bauer, Aveda, Westin Hotels, Ameritech Cellular, and Disney Licensing. Promoted often to positions of greater responsibility and programmatic magnitude. Managed cross-functional teams of account managers, creative, technical and operational delivery of up to 20 people. Played a key role on the test and rollout of Hallmark’s Gold Crown customer rewards program. Awarded for innovative retail training idea.

Account Supervisor

Fractional CMO: Revenue Driver, Marketing Leader, Brand Marketer

LEADERSHIP
>As a marketing leader, collaborator, and coach, I look to what's next -- elevating businesses, brands, people, and marketing practices.
>Earned the trust of Executives, LOB managers, teams, agency partners, channel partners, and clients through a communicative, collaborative, and relationship-building style. I am counted on to deliver.

STRATEGIC GROWTH MARKETER
>Known for fresh ideas and creative solutions.
>I develop innovative marketing strategies that deliver measurable results.
>B2B, B2C, and channel marketing. 

DEMAND GENERATION, DIGITAL BRAND MARKETER
>Champion brands across marketing channels, technologies, and digital platforms. Led rebranding of a legacy brand.
>Demand generation B2B, channel marketing and B2B2C. 

ALIGNMENT & ACCOUNTABILITY
>Sales + Marketing = revenue aligned growth. Enjoy working with sales teams on new business opportunities, pipeline growth, sales enablement, and account-based marketing (ABM). 
>I have managed and grown accounts.

I work well with ambiguity and enjoy challenges. Self-starter.

My top 5 strengths:
1. Strategic
2. Ideation 
3. Responsibility
4. Positivity 
5. Relator 

► LET'S CONNECT
✉tracy@prowess-marketing.com

taplio

The Battle

Ravi Choudhary

Tracy Steeno

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